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Business plan «Cottage village»

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  • Английский
  • 17.03.2014
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Description of the typical business plan «Cottage village»

(including financial model and detailed media plan in Excel)

The given business plan includes:

  • Automatized financial model in Excel
  • Detailed media plan in Excel

This business plan can be adapted to any project in Russia.  

The financial model is built in such a way that changes in efficiency index can be monitored at once.

To make the re-calculations for a new project, it’s enough just to change the basic indexes.

The applications of Excel which are used for this business plan are simple and convenient that gives any person an opportunity to make successful calculations for his own project.

Aim of the project:

  • Attracting investments for building the cottage village in Krasnodar Krai in Russian Federation;
  • Rationalization of commercial effectiveness of building the immovable property objects of different types on the district;
  • Working out of step-by-step development of the district area.

Project’s description:

  • General area of the district – *** ha
  • Presence of the nearby communications
  • Exceptional typical characteristics
  • Object has a profitable transport position
  • Proximity of the building up object to the village infrastructure and Crimea
  • Average cost of 1 sq. m. of cottage village with a lot - *** thsd. RUB.
  • Average cost of 1 sq. m. of townhouse - *** thsd. RUB.
  • Average cost of 1 sq. m. of apartment - *** thsd. RUB.

Investment outlay on project 

Article

unit

2 qtr.2014

3 qtr.2014

4 qtr.2014

1 qtr.2015

Land lot

 

 

 

 

 

     Outlay for land lot

 

 

 

 

 

SUM

 

 

 

 

 

 

 

 

 

 

 

Preproject and project work  

 

 

 

 

 

 

 

 

 

 

 

Building of communications

 

 

 

 

 

Electric supply

 

 

 

 

 

Water supply

 

 

 

 

 

Sewerage

 

 

 

 

 

Gas supply

 

 

 

 

 

SUM

 

 

 

 

 

Building of inside area networks

 

 

 

 

 

Electricity

 

 

 

 

 

Water supply

 

 

 

 

 

Sewerage

 

 

 

 

 

Gas supply

 

 

 

 

 

Storm sewage

 

 

 

 

 

SUM

 

 

 

 

 

Building of roads and parking

 

 

 

 

 

Road to the district

 

 

 

 

 

Building of inside roads and parking

 

 

 

 

 

SUM

 

 

 

 

 

Improvement and planting of the area

 

 

 

 

 

Arrangement and planting of the territory

 

 

 

 

 

Fencing of the territory

 

 

 

 

 

SUM

 

 

 

 

 

Building of nonresidential edifices and installations

 

 

 

 

 

Administration buildings

 

 

 

 

 

0

 

 

 

 

 

Field for mini football, 375 sq. m.

 

 

 

 

 

Post control

 

 

 

 

 

Post control 2

 

 

 

 

 

SUM

 

 

 

 

 

Building of inhabited edifices

 

 

 

 

 

Cottages

 

 

 

 

 

Townhouses

 

 

 

 

 

Apartments

 

 

 

 

 

SUM

 

 

 

 

 

Costs on marketing, advertising, realtors

 

 

 

 

 

Marketing, advertising

 

 

 

 

 

Realtor commission

 

 

 

 

 

SUM

 

 

 

 

 

 

 

 

 

 

 

WHOLE EXPENSES

 

 

 

 

 

 

Objects for building and subsequent realization: 

cottages

*** m2

*** units

cottages

*** m2

*** units

cottages

*** m2

*** units

cottages

*** m2

*** units

townhouses

*** m2

*** units

townhouses

*** m2

*** units

apartments

*** m2

*** units

apartments

*** m2

*** units

 

Project’s taxes and rates:

Rate VAT - ***%

Rate of profit tax - ***%

Annual rate of discount - ***%

Quarter rate of discount - ***%

Financial rates:

Earnings - ***mln. RUB.

Costs, including land lot - ***mln. RUB.

Gross profit - ***mln. RUB.

Net profit - ***mln. RUB.

Net present value (NPV) - ***mln. RUB.

Quarter internal rate of return (IRR) - ***%

Annual internal rate of return (IRR) - ***%

Necessary capacity of investments - ***mln. RUB.

Necessary capacity of investments not including costs on the lot - 157 166 239 RUB.

Discount payback period – 13 quarters

Extracts from the research:

Within the limits of conducting the given research there were analyzed the objects of immovable property of primary market in *** district and in ***, as well as objects of secondary market of *** district, which potentially can become competitors.

Cost of the land lots on local market vary from *** RUB. to *** RUB. for 1 acre, minimum and maximum value is locked in for the village «***» and for the lot in ***.

On the secondary market of immovable property in *** district there are presented both relatively inexpensive and highly budget variants. Price depends on a distance to the sea, the area of lot, house or apartment, as well as the condition of building. Near *** houses with land lots are presented with a price from *** RUB. to *** RUB. Average price of the house is *** RUB., average area – till 100 sq. m. About 3*** land lots are on sale beginning from *** RUB. for acre. Average price of the lot varies from *** to *** RUB. The largest amount of lots offered has an area of 6-20 acres. About *** apartments with an area from 21 sq. m. to 100 sq. m. and price of    *** – *** RUB are also on sale. Average price of apartment in *** district reaches *** RUB.

Main clients who purchase immovable property on a secondary market in *** district are inhabitants of *** districts.

The largest demand receive the land lots without building contract – ***%. Demand on ready houses with land lots is a little smaller and includes ***%. At present, there is a tendency to increase interest to ready cottages or those which are still under construction. The demand for townhouses is noticeably small and includes ***%. About ***% of Russian interviewees prefer to rent a new house each summer. About ***% of Russians want to buy an apartment.

List of tables, diagrams, illustrations, graphics

4

Chapter 1. Detailed analysis of the lot 

7

1.1.   Description of the lot. Main factors of location. Reasons on choosing a lot

7

1.2.   Image of the district and region

19

1.3.   Plans for developing the municipal unit, ***district

20

1.4.   Description of physical, juridicial, administrative, technical and technological limitations of the lot

24

Chapter 2. Analysis of the nearby district

25

2.1. Short characteristics of the village ***. General information

25

2.2. Analysis of the *** village settlement

26

2.3. *** region and *** town. General information

29

2.4. Short characteristics of ***

34

Chapter 3. Analysis of the market situation in district

42

3.1. Identification of the main competitors

42

3.2. Analysis of the offer in *** region

45

3.3. Analysis of the offer in ***

48

3.3. Description of the projects, strong and weak points

49

3.4. Analysis of the demand structure on local market 

52

Chapter 4. Sales

66

4.1. Sales target

66

4.2. Positioning of building up apartments and main target audience 

68

4.3. Methods for stimulating the sales

72

4.4. Advertising politics and program of PR events

73

4.5. Budget of promotion campaign

79

Chapter 5. Marketing functions

81

5.1. Analysis of marketing information

81

5.2. Positioning of the price of typical housing estate in projects

81

5.3. Positioning of the prime cost of housing estate in family village near ***

83

Chapter 6. Architectural building conception

86

6.1. Quantity, area of houses/townhouses/apartments and area of lots

86

6.2. Architectural planning decisions

93

6.3. Infrastructure, accomplishment, security

105

6.4. Prior masetr plan of building up a lot

120

Chapter 7. Conclusion on the best usage of the lot

121

7.1. SWOT analysis of the project, strong and weak points of the lot

121

7.2. Estimation of the lot for corresponding hypothesis and business climate

122

7.3. Rating of the prior costs on project

124

7.4. Financial result for project

127

7.5. Analysis of risks of the project

129

7.6. General conclusions

131

Illustration 1.1. Lands of client

7

Illustration 1.2. Map of potential lots constructible surface

8

Illustration 1.3. Village *** on a map

9

Illustration.4. Lot 2 chosen for building up

10

Illustration 1.5. Connecting points

11

Illustration 1.6. Electric substation

11

Illustration 1.7. View on Donskoy bay to the left

12

Illustration 1.8. View on Azov sea from the lot 2

13

Illustration 1.9. View on Kerchenskiy channel

13

Illustration 1.10. Roads on a map

15

Illustration 1.11. Area near *** village for social infrastructure

16

Illustration 1.12. Geodesic map of the lot

18

Illustration 2.1. *** village settlement (view from the satellite)

26

Table 2.1. Parameters for prognosis on perspective population of ***village settlement

27

Illustration 2.2. *** region

29

Illustration 2.3. Dynamics of the population changing in *** region

30

Illustration 2.4. Correlation of urban and rural population in *** region

30

Table 2.2. Target indicators on realization the development of sanatorium, resort’s and tourist’s complex of municipal unit ***region

33

Table 2.3. Amount of tourists who visited municipal unit ***region

33

Illustration 2.5. City-resort on a map

34

Illustration.6. Dynamics on population changing in urban district – city-resort ***

35

Illustration 2.7. Structure of buyers of the immovable property in city-resort ***

36

Illustration 2.8. Allocation of the foreign buyers of immovable property

36

Illustration 2.9. Rates of sales growth of large and medium businesses in the context of basic trades for 9 months of 2013 to the corresponding period of previous year

39

Illustration 2.10. Structure of sales of large and medium businesses for 9 months of 2013

40

Illustration 2.11. Change of subjects’ amount in small and medium businesses in the first half year of 2013 in comparison with the first half year of 2012

40

Table 3.1. Objects of immovable property in ***region

42

Illustration 3.1. Objects of immovable property in ***region

43

Table 3.2. Objects of immovable property in ***

43

Illustration 3.2. Objects of immovable property in *** city

44

Illustration 3.3. Structure of the offer on cost of 1 acre of the lot

47

Table 3.3. Area of land lots of cottage villages

47

Illustration 3.4. Allocation of classes of immovable property in *** on amount of apartments

49

Table 3.4. Strong and weak points of villages competitors

49

Table 3.5. Peculiarities of marketing policy and rates of sales

51

Illustration.5. Requirements of Russians who buy a house with a lot, on regions

52

Illustration 3.6. Availability of Russians to buy houses on Azov sea and Black sea shores

53

Illustration 3.7. Appropriate price of houses near the sea in ***

54

Illustration 3.8. Structure of demand considering type of buildings

55

Table 3.6. General conclusions of migration of population in 2011-2012

56

Table 3.7. General conclusions of migration of population in 2012-2013

57

Illustration 3.9. Classification of buyers – vacationists

63

Illustration 3.10. Requirements of vacationists by months

63

Illustration 3.11. Requirements of vacationists

64

Table 4.1. Sales target of objects 2014-2016

65

Table 4.2. Sales target of objects 2017-2019

66

Table 4.3. Value of criteria of potential clients

70

Table 4.4. Media plan (first year)

78

Table 4.5. Media plan (second year)

78

Table 5.1. Pricing on cottages in cottage village «***»

81

Table 5.2. Pricing on townhouses in project «***»

81

Table 5.3. Pricing on apartments in apartment complex «***»

82

Table 5.4. Pricing on cottages in family village near *** village

83

Table 5.5. Pricing on townhouses in family village near *** village

83

Table 5.6. Pricing on apartments in family village near *** village

83

Table 6.1. Cottages with area of  90 sq. m.

86

Table 6.2. Cottages with area of  120 sq. m

86

Table 6.3. Cottages with area of  180 sq. m.

86

Table 6.4. Cottages with area of  250 sq. m.

87

Table 6.5. Townhouses with area of  65 sq. m.

89

Table 6.6. Townhouses with area of  80 sq. m.

89

Table 6.7. Apartments with area of  40 sq. m.

90

Table 6.8. Apartments with area of  60 sq. m.

90

Table 6.9. General amount of objects for realization of the project

90

Illustration 6.1. Sizes of the lots

90

Illustration 6.2. Example of realization of the idea of white blocks

92

Illustration 6.3. Main orientation and view from the top point of the lot

93

Illustration 6.4. Zoning of the lot and models of buildings

93

Illustration 6.5. Infrastructure and allocation of  «blocks»

94

Illustration 6.6. Sketches of  pre-design of village

94

Illustration 6.7. Sketches which reflect architectural approach

96

Illustration 6.8. Sketches which reflect architectural approach

96

Illustration 6.9. Exhibit room on the first floor of Bode-Museum in Berlin

97

Illustration 6.10. Office rooms on the second floor of Bode-Museum in Berlin

97

Illustration 6.11. Entrance to the main hall of Federal ministry of labor and social questions in Berlin

98

Illustration 6.12. Upstairs in Federal ministry of labor and social questions in Berlin

98

Illustration 6.13. Building up objects using EuroBau technology

100

Illustration 6.14. Example of cottage planning with area of 90 sq. m.

101

Illustration 6.15. Example of cottage planning with area of 120 sq. m.

102

Illustration 6.16. Example of cottage planning with area of 180 sq. m.

103

Illustration 6.17. Example of townhouse planning

103

Illustration 6.18. Side-shows

105

Illustration 6.19. Dolphinarium

105

Illustration 6.20. Water pool

106

Illustration 6.21. Water park

106

Table 6.10. Costs on building up necessary communications

107

Illustration 6.22. Master plan of building up the lot

119

Table 7.1. Strong and weak points of the lot

120

Table 7.2. Costs on project 2014-2016

122

Table 7.3. Costs on project 2017-2019

123

Table 7.4. Prognosis on financial result 2014-2016

125

Table 7.5. Prognosis on financial result 2017-2019

125