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BUSINESS PLAN 'Sales of Land Lots'

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  • Английский
  • 28.03.2014
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Adaptation of this business plan is possible for similar project worldwide.

Project Purpose: attraction of investment for the redemption of the land lot, the area of which is 35 hectares, providing the communications to it with further sale of land lots for individual residential construction by areas 6 and 8 acres.

The total area of the land lot – 35 hectares

The presence of nearby communications

Exceptional specific characteristics

The object has favorably transport location

The proximity to the area of village infrastructure and the Crimea

Amount of Lots for Sale

LOTS WITHOUT A CONTRACT BY THE SEA of line 1

 

 

Average area of Land Lot

acres

6,0

Number of Land Lots for cottages

units

***

Cost of sale of 1 acre

RUB/1 acre

***

Cost of Land Lot without a contract by the sea

RUB

***

 

LOTS WITHOUT A CONTRACT of line 2(8 acres)

 

 

Average area of Land Lot

acres

8,0

Number of Land Lots for cottages

units

***

Cost of sale of 1 acre

RUB/1 acre

***

Cost of Land Lot without a contract by the sea

RUB

***

 

LOTS WITHOUT A CONTRACT

of line 2 (6 acres)

 

 

Average area of Land Lot

acres

6,0

Number of Land Lots for cottages

units

***

Cost of sale of 1 acre

RUB/1 acre

***

Cost of Land Lot without a contract by the sea

RUB

***

 

LOTS WITHOUT A CONTRACT

of line 3

 

 

Average area of Land Lot

acres

6,0

Number of Land Lots for cottages

units

***

Cost of sale of 1 acre

RUB/1 acre

***

Cost of Land Lot without a contract by the sea

RUB

***

 

LOTS WITHOUT A CONTRACT of line 4

 

 

Average area of Land Lot

acres

6,0

Number of Land Lots for cottages

units

***

Cost of sale of 1 acre

RUB/1 acre

***

Cost of Land Lot without a contract by the sea

RUB

***

 

Forecast of Project Financial Result

REVENUE FOR PERIOD

 

Q2 2014

Q3 2014

Q4 2014

Q1 2015

Q2 2015

Q3 2015

Q4 2015

 

mln. RUB

 

 

 

 

 

 

 

Land lots without a contract by the sea (of line 1)

units

 

 

 

 

 

 

 

Land lots without a contract of line 2 (8 acres)

units

 

 

 

 

 

 

 

Land lots without a contract of line 2 (6 acres)

units

 

 

 

 

 

 

 

Land lots without a contract of line 3

units

 

 

 

 

 

 

 

Land lots without a contract of line 4

units

 

 

 

 

 

 

 

TOTAL:

 

 

 

 

 

 

 

 

 

Basic Financial Indicators of Project

Revenue

RUB

***

Costs, including land lot

RUB

***

Gross profit

RUB

***

Net profit

RUB

***

Net present value (NPV)

RUB

***

Quarterly internal rate of return (IRR)

%

***

Annual internal rate of return (IRR)

%

21,97%

Necessary investment

RUB

***

 

Payback period: 9 quarters.

Excerpts from Research 

Within the framework of the present research the real estate objects of primary market in *** district and the objects of secondary market in *** district, which potentially could compete, were analyzed.

The cost of land lots in local market varies between ***RUB and *** RUB per 1 acre, accordingly the minimum and maximum values are fixed in the village *** and on the lot in ***.

In the secondary real estate market in *** district both comparably inexpensive and highly-budged variants are represented. The price depends on distance from the sea, lot area or house (flat) and also the condition of construction as well. About *** houses with land lots are offered at a price from *** RUB to *** RUB. The average price of house – *** RUB, the average area – up to 100 sq. m.  About 3*** land lots are put up for sale as low as *** RUB per acre. The average price for lot is between *** RUB and *** RUB. The lots by area 6-20 acres are represented most of all. Also about *** flats by area of 21-100 sq. m. and by price of **–** RUB are put for sale. The average price for flat in *** district reached *** RUB.

The main clients, who buy the real estate objects in the secondary market in *** district, are inhabitants of *** regions.

Land Lots without a contract for construction are the most demanded – *** %. The demand for ready-made house with lots is slightly lower and equals *** %. At the present time the tendency of increasing interest for ready-made or constructing cottages is observed. The demand for townhouses is significantly lower and equals *** %. About *** % interviewees Russians prefer to rent new shelter each summer. About *** % of Russians would like to buy a flat.  

List of Figures, Tables and Diagrams                                                                            

1.0. Detailed Analysis of Lot                                                                                               

1.1. Lot Description. Main Factors of Location. Justification of Lot Choice         

1.2. District and Region Image                                                                                  

1.3. Plans of Development of Municipal Formation, *** District                           

1.4. Description of Physical, Juridical, Administrative and Technical and

 Technological Limitations of Lot                                                                     

2.0. Analysis of District, which is Adjacent to Lot                                                          

2.1. Short Characteristic of Village ***. General Information                               

2.2. Analysis of Zaporozhye Rural Settlement                                                                 

2.3. *** District ant Town ***. General Information                                               

2.4. Short Characteristic of ***                                                                                         

3.0. Analysis of Market Situation in District                                                                

3.1. Definition of Main Competitors                                                                         

3.2. Analysis of Supply in *** District                                                                               

3.3. Analysis of Supply in ***                                                                                     

3.3. Projects Descriptions, Strong and Week Sides                                                          

3.4. Analysis of Supply Structure of Local Market                                                          

4.0. Sales                                                                                                                                

4.1. Plan of Sales                                                                                                                       

4.2. Positioning                                                                                                                       

4.3. Methods of Sales Promotion                                                                                    

4.4. Advertising Police and Program of PR-events                                                            

4.5. Budget of Advertising Campaign                                                                                   

5.0. Pricing                                                                                                                                     

5.1. Analysis of Market Information                                                                        

5.2. Definition of Initial Value of Land Lot in Family Village near ***                        

6.0. Architectural and Building Concept                                                                               

6.1. Number of Lots without a Contract                                                                               

6.2. Infrastructure, Beautification, Security                                                            

6.4. Preliminary Master Plan of Land Lots Breakdown                                       

7.0. Conclusion on the Best Use of Lot                                                                      

7.1. SWOT-Analysis of Project, Strong and Week

 Sides                                                                                                                        

7.2. Assessment of Lots for Compliance to Hypotheses and Market

 Conditions                                                                                                         

7.3. Assessment of Project Preliminary Costs                                                                         

7.4. Project financial Result                                                                                       

7.5. Analysis of Project Risks                                                                                    

7.6. General Conclusions                                                                                              

Figure 1. Land of Customer                                                                                                  

Figure 2. Map of Potential Lots for Development                                                                 

Figure 3. Village *** on Map                                                                                              

Figure 4. Lot 2, which is chosen for Development                                                                      

Figure 5. Connection Point                                                                                             

Figure 6. Electric Substation                                                                                                

Figure 7. Left View of Dinskoy Bay                                                                                      Figure 8. View of the Azov Sea from Lot 2                                                                              

Figure 9. View of the Kerch Strait                                                                               

Figure 10. Roads on Map                                                                                             

Figure 11. Lot near Village *** for Social Infrastructure                                           

Figure 12. Geodesic Map of Lot                                                                                  

Figure 13. Zaporozhye Rural Settlement (View from Satellite)                                         

Figure 14. *** District                                                                                                  

Figure 15. Resort City on Map                                                                                              

Figure 16. Real Estate Objects in *** District                                                                

Figure 17. Real Estate Objects in town ***                                                                    

Figure 18. Master Plan  of Lot Development                                                               

 

Diagram 1. Dynamics of Population Number in *** District                                            

Diagram 2. Ratio of Urban and Rural Population in *** District                            

Diagram 3. Dynamics of Population Number in Urban District –***                               

Diagram 4. Structure of Real Estate Buyers in ***                                                         

Diagram 5. Distribution of Nonresidential Buyers of Real Estate Objects                  

Diagram 6. Growth Rates of Large and Middle Enterprises by Basic Branches

of Economy for 9 Months of 2013 to Corresponding Period of Previous Year, %          

Diagram 7. Turnover Structure of Large and Middle Enterprises by Basic

Branches of Economy for 9 Months of 2013, %                                                                    

Diagram 8. Changing of Number of Small and Middle Entrepreneurship Subjects in

the First Half of 2013 Compared to the First Half of 2012, units                                 

Diagram 9. Supply Structure by Value of 1 Acre of Lot 46

Diagram 10. Distribution of Real Estate Classes in *** by Flat Number                

Diagram 11. Readiness of Russians to Buy Houses by the Azov and Black Seas          

Diagram 12. Acceptable price of «house by the sea» in Krasnodar region                       

Diagram 13. Demand Structure in Depending on Type of Buildings                                

 

Table 1. Parameters of Forecast of Prospective Population of Zaporozhye

Rural Settlement                                                                                                           

Table 2. Target Indicators of Development of Health Resort and Tourism

Complex of Municipal Formation, *** District                                                         

Table 3. Number of Tourists Visited the Municipal Formation in *** District    

Table 4. Real Estate Objects in *** District                                                                        

Table 5. Real Estate Objects in ***                                                                             

Table 6. Areas of Land Lots of Cottage Village                                                            

Table 7. Strong and Week Sides of Competitors                                                                

Table 8. Peculiarities of Marketing Policy and Rates of Sales                                        

Table 9. Preferences of Russians Buying House with Lot, by Regions                     

Table 10. Plan of Objects Sales during 2014-2016                                                       

Table 11. Plan of Objects Sales in 2017                                                                          

Table 12. Value of Potential Consumers Criteria                                                                

Table 13. Media Plan (1st year)                                                                                             

Table 14. Pricing of Land Lots near village ***                                                          

Table 15. Costs of Necessary Communications                                                        

Table 16. Project Costs                                                                                                       

Table 17. Forecast of Financial Result