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BUSINESS PLAN Tutoring Center

Стоимость: 25 000 руб
  • 73
  • Английский
  • 24.11.2014
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Adaptation of this business plan is possible for similar project around the world.

Project Description:

Essence and idea of the project:

Launch of the Center of preparation for the Unified State Exam (USE).

Advantages of the Center:

  • qualified personnel with 20-30 years experience in teaching;
  • individual and systemized approach to the each trainee depending on the initial preparation;
  • democratic price policy;
  • comfy small groups of 5-7 people;
  • convenient geographical location of the Center.

Target audience of the project:

  • inhabitants of the city with incomes from 40,000 RUB/month for family.

Competitive environment of the project:

  • center of the preparation at the high schools;
  • private centers of preparation;
  • private tutors.

Financial indicators of the project:

Indicator

Unit

Value

Necessary investments

RUB

***

NPV

RUB

***

IRR

%

***

Payback period

years

1

Discounted payback period

years

1

 

Excerpts from Research:

Within the project implementation, the Center of preparation for USE will be launched on the territory of city.

Thus, the product of the project will be sales of services for training and preparations of schoolchildren by different subjects (the main in the list of USE) in small groups of 5-7 people approximately.

For work in groups, it is planned to hire the teachers for the each of subjects, which have the great experience of pedagogical activity (not less than 20-30 years) and qualification in the sphere of group and individual training.

Premises for the Center will be rented (presumably, few training classes and administrative block for convenience of visitors). The variants for the office could become detached building as well as few rooms (for example, in a separate aisle) of the business center.

The regional market of tutoring services of the Russian Federation – RF (as well as Russian market in general) develops rapidly. More than thousand private teachers, several tens of individual entrepreneurs and a little less of non-governmental organizations are involved in this field today.

…According to the most of experts, a strong impetus for the development of   «white» tutoring market is made by introduction of the USE. In the early 2000s the number of centers, which provided these services, was insignificant, but since advent of the unified test it has been increasing.

The most demanded services in the tutoring centers still remain consultation on Russian, mathematics, foreign languages and preparation of children for primary school.

…The advent of pay-sector is a natural tendency of development of modern market of educational services in Russia.

The transition to a market economy in Russia has led to the emergence of paid services, the share of which is increasing every year.

…Advert of paid services is followed by emergence of private educational establishments and educational centers. The share of paid services in the system of higher education is also steadily increasing.  

…According to the Rosstat, since 2000 the volume of paid services in the field of education had been increased almost in 10 times having the stable indicators of growth.

  1. A coefficient of parents’ confidence to school education is low: only ***% of respondents consider it enough. Some higher confidence is characterized by parents, whose children study in the specialized schools.
  2. Among respondents, more than quarter of the polled (***%) consider, that additional courses at the preparation for the state examinations are more effective, than school preparation.
  3. Along with other directions of preparation for the USE (self-study, school preparation, preparation at the high schools), schoolchildren actively choose the additional courses (***% of polled).
  4. An average time, which is necessary for preparation for USE weekly (per 1 person), is about ***
  5. The total potential audience of the project will amount to *** people (working-age population with income level from 40,000 RUB per month for a household).
  6. The maximum possible number of potential trainees will grow stably, considering the dynamics of academic years 2014-2017.

List of Diagrams, Tables and Charts

3

Executive Summary

4

  1. Short Description of the Project

5

  1. Analysis of Tutoring Service Market

6

2.1. Tendencies of Market in RF

6

2.2. Potential of Tutoring Service Market

14

2.2.1. Target Audience of the Project

14

  1. Competitive environment

21

  1. Marketing of the Project

24

  1. Organizational Plan

28

5.1. Personnel of the Project

28

5.2. Justification of the Geography of Center’s Location

29

  1. Financial Plan

32

6.1. Assumption of the Project

32

6.2. Seasonality of the Project

33

6.3. Sales Volumes of Services

34

6.4. Revenue of the Project

35

6.5. Personnel of the Project

36

6.6. Costs of the Projects

39

6.7. Taxes of the Project

41

6.8. Investment of the Project

43

6.9. Capital Expenditures

43

6.10. Profit and Loss Statement

44

6.11. Calculation of Discount Rate by WACC method

47

6.12. Cash Flow Statement

58

6.13. Cash Flows

60

6.14. Basic Financial Indicators of Economic Efficiency

61

  1. Sensibility Analysis of the Project

64

Chart 1. Growth Dynamics of Paid Services of RF, mln RUB

7

Chart 2. Strategic Canvas of Competitive Environment of the Project

23

Figure 1. Map of Concentration of General Education Establishments

30

Table 1. Basic Indicators of Paid Services in Field of Education, mln RUB.

7

Table 2. Average Wage Indicators by Directions in Educational System  in RF

8

Table 3. Average Consumer Prices for Certain Types of Services in Educational System, RUB.

8

Table 4. Number of Participants of USE and Distribution by the Subjects

14

Table 5. Number of pupils, 8th-11th Forms

15

Table 6. Socio-Economic Indicators of the Region

16

Table 7. Incomes Structure of Population by Categories

17

Table 8. Calculation of Number of the Project Target Audience

18

Table 9. Calculation of Dynamics of Number of Center’s Potential Trainees of Courses (by years)

18

Table 10. Competitors of the Project

21

Table 11. Staffing table and wages

28

Table 12. Schedule of Center’s Work

29

Table 13. Assumptions of the Project

32

Table 14. Calculation of Long-Term Profits over CAPM for Portfolios of Decimal Groups NYSE/AMEX/NASDAQ

52

Table 15. Algorithm for Determining of the Company’s Risk

53

Table 16. Algorithm for Calculation of Risk Specific Premium

54

Table 17. Basic Indicators of Financial Efficiency

63

Diagram 1. Coefficients of Sufficiency of School Education at the USE

10

Diagram 2. Choose of Additional Subjects at the Passing of USE

12

Diagram 3. Amount of Spent Time for the Weekly Preparation for USE

12

Diagram 4. Classes Start in the Preparing for USE

13

Diagram 5. Distribution of Directions at the Preparation for USE

14