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BUSINESS PLAN 'Car Wash' (with financial model)

Стоимость: 35 000 руб
  • 94
  • Английский
  • 07.07.2014
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Adaptation of this business plan is possible for similar project around the world.

This business plan includes computer-assisted financial model in Excel. To make re-calculations for a new project, it’s enough to change basic indicators of the project. Financial model is built up in such a way that appearance of the new performance indicators of the project can be observed at once, after making changes in existing script. Financial model is simple and comfortable, which allow any person to successfully make calculations for his own project.

Business Plan Description

Project Idea

The creation of car wash of manual type in *** Administrative District (*AD) in Moscow, the services of which will be high-quality, available and demanded by consumers.

Market

*AD is the largest by the amount of population number in Moscow and the second by the total area and density of population. Subsequently it leaded to the fact that indicators of congestions by cars and the number of car owners in this district are the highest in Moscow. Due to the increasing of cars amount in Moscow the average growth rate of capital car washout is about **%. The share of capital market is **% of Russian market by the amount of car washes and **% by amount of car wash posts. The car of manual type composes the largest part (**%) of the market.

Advantages of proposed services:

  • presence of alternative: manual or contactless car wash;
  • small amount of time and thoroughness of the service;
  • minimal risk of the car surface damage.

Competitive environment:

In the market of car wash services of *AD about *** of  car washes are represented which combines the providing of basic services with additional like cleaning and chemical cleaning of the internal surfaces of cars, car tire fitting, repair, noise insulation. Indirect competitors are the enterprises, which produce or sell the manual car washes for car caring by their owners themselves.

Finance

Project Basic Financial Indicators

Financial Indicators by the Project

Value

Revenue for 3 years of operating

***

Necessary investment

***

Net profit for 3 years of operating

***

NPV

***

IRR monthly

***

IRR annual

***

Payback Period

***

Discounted Payback Period

***

 

Excerpts from Research

The basic services are manual and contactless car wash, the prices for which vary depending on the car category:

  • category 1 – passenger cars of mini, small and middle classes;
  • category 2 – crossovers and passengers cars of executive class;
  • category 3 – multivans and SUVs;
  • category 4 – microbuses and heavy SUVs.

The favorable conditions for opening up the enterprises related on car services were formed on Russian market. Firstly, the level of population provision by means of transportation increases annual and in 2013 it reached *** cars per 1 000 inhabitants of Russian Federation. Secondly, in 2014-2015 the productivity of car market is expected by **% higher than in 2013. The capital is especially attractive for such field of business, because the market potential capacity is estimated at $*** mln. Herewith the market volume reached the level of $*** mln. Thus the market is full in **%. Besides the capital leads by such basic indicators of demand as share of car owners who use the car wash services, the average annual frequency of visiting of car wash, the average check (** RUB). 

It is planned that the car wash will propose additional services in cleaning of salon, internal glasses and car baggage compartment as well to be competitive on the market. That’s why except two portals for car wash there is a necessity in third as well, where the cleaning services will be provided. Exactly two posts for providing of car wash services is the most widespread variant of car wash opening up in Moscow.

Also it is important to mention the seasonality of this business, because the highest demand – about **% of total possibility – is characterized for so-called «transitional» seasons – autumn and spring, which depend on contaminated roads in these periods. In winter and summer the workload of car wash is expected at the level of **% approximately.

The initial capital investment for car wash of considered type is *** thsd RUB according to the estimations: this sum depend on chosen equipment and level of premises specialization. Monthly budget for marketing is planned in the volume of *** thsd RUB.

List of Figures, Diagrams, Tables and Charts

4

Executive Summary

7

1.0. Project Description

9

2.0. Analysis of Market of Car Wash Services

11

2.1. Car Washes Classifications

11

2.2. Analysis of Car Market of the Russian Federation

12

2.3. Analysis of Target Segment of Moscow Car Washes

17

2.4. Analysis of Car Wash Services of Moscow and Moscow Region

23

3.0. Competitive Environment

29

3.1. Main competitors

29

3.2. Indirect Competitors of «White Horse» Project

32

4.0. Marketing Plan

34

4.1. Site Usability

34

4.2. Flyer Advertising

36

4.3. Search Engine Optimization of the Site

37

4.4. Contextual Advertising

40

4.5. Social Media Marketing

41

4.6. Marketing Budget

42

5.0. Organizational Plan

43

6.0. Financial Plan

47

6.1. Project Assumption

47

6.2. Plan of Sales

49

6.4. Sales Revenue

57

6.5. Variable Costs

63

6.6. Fixed Costs

64

6.7. Capital Expenditure

64

6.8. Taxes

65

6.9. Profit and Loss Statement

67

6.10. Discount Rate

70

6.11. Cash Flow Statement

80

6.12. Financial Indicators

83

7.0. Sensibility Analysis

85

7.1. Changing of Prices Level

85

7.2. Changing of Fixed Costs

88

7.3. Changing of Discount Rate

90

General Conclusions by the Project

92

INFORMATION ABOUT THE «VTSConsulting» COMPANY

95

Figures

Figure 1.1. Car Categories

9

Figure 3.1.Map of Car Washes Location in *AD of Moscow

29

Figure 5.1. Premises Layout of Car Wash

45

Figure 5.2. Scheme of Purification Facilities of Car Wash Water Recycling

46

Diagrams

Diagram 2.1. Dynamics of Amount of Passenger Cars per 1 000 Inhabitants of the Russian Federation

13

Diagram 2.2. Changing of Car Market Productivity

16

Diagram 2.3. Population by Administrative Districts of Moscow in 2012

17

Diagram 2.4. Ratio of number of cars in 2012 by Moscow and Moscow Region

18

Diagram 2.5. Congestion by automobile transport of Moscow

19

Diagram 2.6. Amount of Passenger Automobiles per 1 000 Inhabitants of Moscow and Moscow Region

19

Diagram 2.7. Moscow Population Distribution by age groups in 2012

20

Diagram 2.8. Structure of Car Owners by District of Moscow

21

Diagram 2.9. Wages Level in Moscow for 2011-2012

22

Diagram 2.10. Increase of Cars Park of Moscow

23

Diagram 2.11. Amount of Car Wash Complexes in Moscow and Moscow Region

25

Diagram 2.12. Frequency of Visiting of Moscow Car Washes

26

Tables

Table 2.1. Car Washes Classification

11

Table 2.2. Amount of Cars of the Russian Federation by Year of Manufacture

14

Table 2.3. Passenger Cars Park in the Russian Federation (at 1.01.2013)

14

Table 3.1. Car Wash Competitor

30

Table 3.2. Rank of Internet Resources Popularity by Sales Volumes of Car Washers in the Russian Federation (at 30.01.2014)

32

Table 4.1. Budget for Advertising on Flyers and Billboards

37

Table 4.2. Budget for Marketing

42

Table 5.1. Payroll Payments

44

Table 5.2. Distribution of the Main Object Areas

45

Table 6.1. Plan of Sales

49

Table 6.2. Sales Volumes

51

Table 6.3. Sales Revenue

57

Table 6.4. Variable Costs

63

Table 6.5. Fixed Costs

64

Table 6.6. Purchases of Project Equipment

64

Table 6.7. Purchase of Furniture and Household Appliances

64

Table 6.8. Taxes

66

Table 6.9. Profit and Loss Statement

67

Table 6.10. Calculation of Long-Term Profits over CAPM for Portfolios of Decimal Groups NYSE/AMEX/NASDAQ

75

Table 6.11. Algorithm for Determining the Risk of Company

76

Table 6.12. Algorithm for Calculating the Specific risk Premium

77

Table 6.13. Calculation of Discount Rate by WACC-Method

78

Table 6.14. Cash Flow Statement

80

Table 6.15. Financial Indicators by the Project

84

Table 7.1. Changing of Prices Level

85

Table 7.2. Changing of Fixed Costs

88

Table 7.3. Changing of Discount Rate

90

Charts

Chart 2.1. Dynamics of Population Growth in Moscow

21

Chart 7.1. Dynamics of Net Profit due to Changing of Prices Level

85

Chart 7.2. Dynamics of NPV due to Changing of Prices Level

86

Chart 7.3. Dynamics of IRR due to Changing of Prices Level

86

Chart 7.4. Dynamics of Payback Period (PP) due to Changing of Prices Level

87

Chart 7.5. Dynamics of Discounted Payback Period (DPP) due to Changing of Prices Level

87

Chart 7.6. Dynamics of Net Profit due to Changing of Fixed Costs

88

Chart 7.7. Dynamics of NPV due to Changing of Fixed Costs

88

Chart 7.8. Dynamics of IRR due to Changing of Fixed Costs

89

Chart 7.9. Dynamics of Payback Period (PP) due to Changing of Fixed Costs

89

Chart 7.10. Dynamics of Discounted Payback Period (DPP) due to Changing of Fixed Costs

90

Chart 7.11. Dynamics of NPV due to Changing of Discount Rate

91

Chart 7.12. Dynamics of Discounted Payback Period (DPP) due to Changing of Discount Rate

91