To Top

Питание (32)Дистрибьюция (6)Производство (40)Услуги (226)Развитие бизнеса (273)Прочее (292)

BUSINESS PLAN 'Construction of Cottage Village in Crimea'

Стоимость: 30000 руб
  • 123
  • Английский
  • 12.06.2014
  • В электронном виде
  • Скачать (pdf)

  • Описание
  • Содержание
  • Приложения

Adaptation of this business plan is possible for similar project worldwide.

As a result of occurrence of the Crimea Republic to Russian Federation in 2014, Ministry of Regional Development has formed a special working group, which deals with project development of federal target program («Social and Economic Development of Crimea Republic and City of Federal Importance Sevastopol till 2020») of Republic territory development. So, according to the information of Ministry, the development of federal target program follows the path of formation activities and facilities: during the next four years a sum of 814 billion RUB will be directed for the Crimea Development. According to the calculations, financing of the Crimea will increase by more than 50% in 2014. In the current year Ministry of Regional Development is planning to allocate for program 130, 2 billion RUB over more. In 2015 the volume of funding will consist of 167, 6 billion RUB, in 2016 it will be increased to 176, 4 billion RUB, in 2017 – to 184, 8 billion RUB.

In general the program of the peninsula development will cost 659 billion RUB for four years; 155 billion RUB will be spent additionally for construction of the bridge through Kerch Strait.

Despite all economic and political nuances, after occurrence of peninsula to Russia the cost of land plots in Crimea increased by 50%, in some cases – by 80%.

Experts of real estate market consider that during 2014 the price rise should be about 15-20%, and after the construction of bridge through Kerch Strait the prices should increase by 30% over more.

Today it is relevant to invest in real estate construction more than whenever. That’s why specialists of the «VTSConsulting» company prepared for you a typical Business Plan of cottage village construction in Crimea.

Business Plan Description

Project Idea

Within the project the construction of cottage village is supposed on a plots of total area *** ha, which is located in the territory of the Crimea Republic, ***. The lot is situated within the protected zone 1 of the Black Sea, outside the secured and sanitary protected zones of enterprises.

According to the project *** of residential blocks will be constructed, existing block will be reconstructed, a café will be built. A medicine center, infrastructure facilities of the appropriate level, beach and walking areas, water park and hydro constructions will also be located on its territory. 

Market Situation

The main factors and tendencies of real estate market of the Crimea and Southern coast of the Crimea (SCC):

  • *** % of Russians are ready to consider buying of the house for non-permanent residence in modern secured settlements on the Black Sea coast.
  • The demand for finished houses is ***%.
  • ***% of potential buyers prefer the purchase of house in cottage village.
  • The demand is shifting from the individual cottages and massifs of chaotic building to villages, which are implemented in a single architectural building concept. Such concept envisages the obligatory presence of the whole complex of communications, service sphere, security, rest zone, green areas.
  • Luxury cottages, which are situated in the unique recreation zones of Southern coast of the Crimea, are demanded. They are characterized by an individual project, a large area and high quality finishing.
  • 63% of Russians buy the real estate in Crimea for a rest and dividends. The clients are interested in real estate, situated in zones of elevated profitability. Such zones are situated in places with developed infrastructure near the sea.
  • The average payback period of liquid real estate is about *** years.

Competitive Environmental of Project

In the district, which are chosen for location and construction of cottage village «***», the level of competition corresponds to general level on the south coast:

  • on the required territory the facilities are represented by the following categories: * park-hotel, * recreational complex (town), boathouse– * units, hotel – * units, the total amount is * facilities;
  • all complexes are characterized by development infrastructure, have a wile rooms fund, include such additional medicine services as SPA-centers, gyms, the presence of children’s playground and centers, swimming polls and restaurants are obligatory;
  • the rooms fund of researching projects is different: from «standard» (economical variants) to «apartment» and «super lux» with higher comfort;
  • all facilities are located at a distance of about 10 km from cottage village «***», what means that they make a direct competition in terms of geography;
  • the main advantage of all projects is stepping accessibility of the sea (1st coastal line), maximum distance – 400-500 m and also characteristics of kinds of plots due to close location to the Black Sea.

Finance

Project Payback Period – 14 quarters.

Net Present Value (NPV): $ ***.

Quarterly Internal Rate of Revenue (IRR): 3,331%.

Offer for investors

Necessary investment: $ ***.

Net profit of the investor: $ ***.

List of Figures, Tables and Diagrams

3

Executive Summary

6

1.0. Detailed Analysis of Plots

8

1.1.      Description of Plots  

8

1.2.      Location of Project, Main Factors of It       

9

1.3.      Landscape characteristics of Project and Climate

10

1.4.      Entrances to Plots     

12

1.5.      Analysis of Transport Flows in Close Proximity to Plots

13

1.6.      Image of District and Region

15

1.7.      Plans of Territory Development by Government and Local Authorities

17

2.0. Analysis of District Closing to Plots

20

2.1. District Short Characteristic      

20

2.2. District Infrastructure Description        

21

2.3. Description of Nearest Settlements (Towns, Villages, Cottage Villages)       

23

3.0. Analysis of Market Situation

26

3.1. Analysis of Existing Competitive Environmental

26

3.2. Summary and Conclusions on Existing Competitive Environmental

27

3.3. Analysis of Similar Facilities. Strong and Week Sides

28

3.4. Analysis of Existing and Projected Demand by the Main Client Groups of Consumers

40

3.4.1. Forecast of Cost of Commercial and Resident Real Estate

45

4.0. Sales

53

4.1. Plane of Sales of Village Facilities

53

4.2. Positioning of Building Houses and Target Audience

54

4.3. Methods of Sales Promotion

57

4.4. Advertising Policy and  Program of PR-Activities      

59

4.5. Budget of Advertising Policy

65

5.0. Project Pricing

67

5.1. Analysis of Market Information

67

5.2. Definition of Typical Household Cost of Similar Projects       

67

5.3. Definition of Initial Cost of Typical Household (Cottage) in Village «***» (Both Rent and Sale)

69

6.0. Architectural and Building Concept  

71

6.1. Amount, Footage of  Residential Blocks (Cottages) and Plots Area

71

6.1.1. Justification of Land  Plots Area Considering the Marketing Concept        

71

6.1.2. The optimal ratio of Areas of Development Spots to Plots Total Area        

73

6.1.3. Justification of Nomenclature of Households and Their Areas

74

6.2. Architectural and Planning Solutions

75

6.2.1. Definition of Optimal Architectural Style of Village

75

6.2.2. Justification of Material and Technologies of Construction

80

6.2.3. Justification of Most Effective Planning Solutions   

88

6.3. Infrastructure, Beautification, Security 

91

6.3.1. External Infrastructure (Quantitative and Qualitative Assessment of Infrastructure)

91

6.3.2. Internal Infrastructure (Technical, Recreational, Social and Domestic)       

94

6.3.3. Beautification Planning of Territory by Volumes and Terms

111

6.4. Preliminary Master Plan of Plots Development

113

6.4.1. Zoning of Plots in Accordance with Types and Stage of Development

113

6.4.3. Transportation and Pedestrian-Bicycle Scheme

115

7.0. Conclusion on the Best Plots Use

116

7.1. SWOT-Analysis of Project, Strong and Week Sides of Plots

116

7.2. Assessment of Plots for Compliance to Hypotheses and Market Conditions 

117

7.3. Forecast of Project Costs

118

8.0. General Conclusion     

122

8.1. Analysis of Project Risks

122

8.2. Project Financial Result 

124

 

Figures

Figure 1. Location of Village *** on Map   

7

Figure 2. View from Cottage Village           

8

Figure 3. Route to Plots from Simferopol    

12

Figure 4. Traffic Scheme of Trolleybus on Route Simferopol-Yalta          

14

Figure 5. Example of One of the Parts of Planning Water Park

73

Figure 6. Variant of Composite Solutions of Water Park    

74

Figure 7. Variations on the Theme of Illumination of Water Objects in the Territory of Cottage Village «***»

74

Figure 8. Variants of Objects of Water Park in the Territory of Cottage Village «***»

75

Figure 9. Variants of Color Illumination of Water Objects in the Territory of Village

76

Figure 11. *** Embankment, Arch  

87

Figure 12. View on Coastal Zone

88

Figure 13. Plan of café and Hall in the Territory of Village

90

Figure 14. Variants of Water Objects of Village «***» Construction Project       

91

Figure 15. Variants of Rooms Equipment for SPA-treatments in the Territory of Village «***»

92

Figure 16. Variants of Swimming-Pools for Project of Cottage Village «***»     

93

Figure 17. Variants of Bathhouses for Project of Cottage Village «***»  

94

Figure 18. Equipment of Beach Zone in the Territory of Village «***»    

95

Figure 19. General Plan of Cottage Village Development

108

 

 

Tables

29

Table 1. Rooms of Hotel «***»       

29

Table 2. Rooms of Apartment-Hotel «***» 

29

Table 3. Rooms of Hotel «***»       

32

Table 4. SPA-Center and Medicine Center Services of Hotel «***»         

33

Table 5. Rooms of Hotel «***»       

37

Table 6. Boathouses in the Territory of Development of Cottage Village «***»  

38

Table 7. Strong and Week Sides of Similar Projects

39

Table 8. Comparative Table of Average Cost of 1 sq. m of Real Estate Objects

48

Table 9. Plane of Sales of Village Objects   

53

Table 10. Advertising Budget of Cottage Village «***»    

65

Table 11. Pricing of Park-Hotel «***»         

68

Table 12. Pricing of Hotel «***»     

68

Table 13. Pricing of Hotel «***»     

68

Table 14. Constriction of Residential Blocks of Cottage Village  «***»   

69

Table 15. Pricing of Room Fund of Cottage Village  «***»          

70

Table 16. Areas of Territory Development of Plots in Village

71

Table 17. Percentage Ratio of Areas of Plots Development to the Total Area

73

Table 18. Differentiation of Plots Territory 

73

Table 19. Detailed Description of Areas of Development under Building Residential Blocks

74

Table 20. Detailed Description of Area of Reconstructed Block on Development Area

74

Table 21. Comparative Table of Technologies of Modern Cottage Construction  

83

Table 22. Descriptions of Materials, which are Used in Construction of Cottage Village «***» 

87

Table 23. Engineering Support of Constructing Village «***»

87

Table 24. Technical Conditions for Communications of Village «***»     

94

Table 25. Budget for Communications Construction of Cottage Village «***»   

94

Table 26. Characteristics and Cost of Constructing Complex and Café

95

Table 27. Cost of hydro constructions

100

Table 28. Budget for Equipping of Beach Area

101

Table 29. Budget for Construction of Climate Treatment Medicine Block

102

Table 30. Budget for Beautification of Village Territory

111

Table 31. Plane of Project Construction and Commissioning of Village «***»     

112

Table 32. Project Forecast Costs

118

Table 33. Analysis of Project Risks  

122

Table 34. Project Basic Financial Indicators

124

Table 35. Chart of Project Investment         

124

 

 

Diagrams

 

Diagram 1. Readiness of Russians to Buy a House (Cottage) by the Sea  

41

Diagram 2. Acceptable Price for the House (Cottage) by the Sea  

41

Diagram 3. Structure of Demand for Real Estate Objects by Categories

42

Diagram 4. Share of Ukrainian Population, which can Afford the Buying of Suburban Real Estate

43

Diagram 5. Motives of Buying by Russian Federation citizens the Real Estate Objects in Crimea

50

Diagram 6. Preferences Structure of Holidaymakers among Crimea Cities (for Recreation)        

57