To Top

Питание (32)Дистрибьюция (6)Производство (40)Услуги (226)Развитие бизнеса (273)Прочее (292)

Business plan creating of City Internet Portal

Стоимость: 30 000 руб
  • 88
  • Английский
  • 27.01.2015
  • В электронном виде
  • Скачать (pdf)

  • Описание
  • Содержание
  • Приложения

Warning!

Adaptation of this business plan is possible for similar project worldwide.

The financial model in separate file is attached to this business plan, which makes it easy to build a new financial plan by entering the appropriate data.

 ***

Project Description

Essence and idea of the project: creating of Moscow information portal «VMoskve», which will unite a large number of services for the convenience of users.

Website address of the project: vmoskve.su

Sources of commercialization: banner advertising, placement of information about enterprises in the chapter «Directory» and events in the chapter «Affiche»

Audience: predominantly young audience: 18-24 years old – 34.66%, 25-34 years old – 28.93%. Small percentage (19.66%) is accounted for users aged 35-44 years and even less (13.63%) – for audience aged 45-54 and 3.12% – for people aged 55+.

 Market conditions:

Population share 18+, daily usage of the Internet

57%

Population number 18+, daily usage of the Internet

53 mln people

Share of resources on business topics

46%

Number of the Internet edition in Russia

4 600 units (47 000 messages a day)

Yearly volume of the Internet advertising market in Russia

59.5 bln people

Share of advertisers, which use the Internet advertising

89%

 

Competitors of the project:

 «Information Portal (IP) of Moscow»

http://obzorgoroda.su

City portal (CP) «Moscow»

http://gorodskoyportal.ru

Network edition «РIA News»

http://ria.ru

City portal «Moscow Online»

http://mockwa.com 

Financial indicators of the project

Indicator

Units

Value

Necessary investment

RUB

***

NPV

RUB

***

IRR

%

***

Payback period

years

2.46

Discounted payback period

years

2.65

 

Excerpts from Research

Information and referral portals are the special kind of portals, which offer users the extensive materials by area of their interest (news, articles, reviews, goods/services by branches, directory of enterprises, affiche, etc.). Through the abundance of materials, these websites are well promoted in search engines, have high attendance and that’s why allow owners to ensure their goals set at the website (portal) creating:

  • selling the advertising places on the website;
  • paid placement of information;
  • promotion of own company or name.

The purpose of information and referral portal is providing of interesting and actual materials for users, creating comfortable conditions for assimilation of information by users.  

Small towns is gradually catching up the big cities by level of the Internet penetration, the differences between regions by accessibility of network connection are effaced. More and more older people become the Internet audience.

Since autumn 2012 to autumn 2013 the growth of users number has been amounted to ***%, in absolute terms the growth has been amounted to *** mln people (commensurable to St. Petersburg population). Daily audience has increased even more – it means that many users, who went online only from time to time before, do it daily now.  

Number of websites in the Internet has exceeded the amount of *** recourses in 2014. It is showed by the data of the real time monitoring Internet Live Stats. As experts suggest, this tendency will be kept, although the sharp rise of recourses is not anticipated.

Taking into attention the fact that the main source of project commercialization will be the Internet advertising placed on pages of created portal, it is rationally to consider the dynamics of Internet advertising market and the main tendencies.

Volume of the Internet advertising market in 2013 has amounted to more than *** bln RUB (according to the information of Association of Communication Agencies of Russia (ACAR). In comparison with 2012, the market of Network advertising has increased by ***%.

List of Tables, Diagrams and Figures

4

Executive Summary

5

  1. Project Description

6

  1. Market Analysis

12

2.1. Tendencies and Development of the Internet

12

2.2. Audience and Penetration of the Internet in Russia

13

2.4. General Tendencies of the Print and Internet Media

18

2.5. Technical Component of the Market: Popular Platforms for the Internet Recources

22

2.6. Market of the Internet Advertising

23

  1. Competitive Environment

29

  1. Marketing of the Project

38

4.1. Usability of the Website

38

4.2. Search Engine

38

4.3. Contextual Advertising

41

4.4. Social Media Marketing

42

4.5. Advertising on the Main Pages of Search Engines

42

4.6. Promotion Features of the City Internet Portal

43

4.7. Pricing of the Project

45

  1. Organizational Plan

47

5.1. Project Personnel

47

5.2. Stages of the Project Implementation

47

  1. Financial Plan

49

6.1. Assumption of the Project

49

6.2.  Seasonality of the Project

49

6.3. Sales Volume

50

6.4. Revenue

52

6.5. Personnel of the Project

53

6.6. Costs

59

6.7. Taxes of the Project

62

6.8. Profit and Loss Statement

64

6.9. Calculation of Discount Rate by WACC Method

67

6.10. Cash Flow Statement

78

6.11. Cash Flows

80

6.12. Main Indicators of the Project Economic Efficiency

80

  1. Sensitivity Analysis

83

INFORMATION ABOUT  THE «VTSConsulting» COMPANY

90

Table 1. Main Features of the Portal

6

Table 2. ТOP Most Popular Hosting  Providers of Runet

10

Table 3. Number of Domens and New Regional Resources by Districts of Russian Federation (RF), units, per thsd people

17

Table 4. Activity of Web Users

17

Table 5. Profile of the «RIA» Company

29

Table 6. Profile of the CP «Moscow»

32

Table 7. Profile of the «IP of Moscow»

33

Table 8. Profile of the CP « Moscow Online»

35

Table 9. Pricing of the Project

46

Table 10. Staff List of the Project 

47

Table 11. Stages of the Project Implementation

48

Table 12. Time Schedule of the Projec Implementation

48

Table 13. Calculation of Long-Term Profits over CAPM for Portfolios of Decimal Groups NYSE/AMEX/NASDAQ

72

Table 14. Algorithm of  Risk Determination for Estimated Company

73

Table 15. Algorithm of Specific Risk Premium Calculation

74

Table 16. Calculation of Discount Rate by WACC Method

76

Table 17. Main Financial Indicators of the Project

82

Diagram 1. Dynamics of the Internet Users Number in RF in 2004-2013, mln people

14

Diagram 2. Internet Audience and Penetration in Regions of Russia, mln people

14

Diagram 3. Internet Audience and Penetration in Settlements of Various Types, mln people

15

Diagram 4. Distribution of Users by Age

16

Diagram 5. Growth of the internet Editions Number in Russia, 2011-2014

20

Diagram 6. Percentage Ratio of Non-Original Materials in the Total Share of News

21

Diagram 7. Popularity and Usage of Various Website Management Systems

22

Diagram 8. Popularity of CMS Types in Russian Web Development

23

Diagram 9. Dynamics of the Internet Advertising Market in RF, bln RUB

24

Diagram 10. Dynamics of Increase of Advertising Budgets for Contextual Advertising, RF, bln RUB

24

Diagram 11. Share of the Internet Adverising in Total Volume of Advertising Market, RF

25

Diagram 12. Share of Search Advertising in Total Volume of the Internet Advertising, RF

26

Diagram 13. Growth of the Internet Advertising Market, 2013-2014, RF, bln RUB

27

Diagram 14. Strategic Canvas

37