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BUSINESS PLAN 'Children’s laser paintball club «LASERMOVE»'

Стоимость: 22 500 руб
  • 76
  • Английский
  • 31.07.2014
  • В электронном виде
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Project idea

Laser paintball club «LASERMOVE» is oriented to children of preschool and school age, predominantly boys.

         Positioning: Club of organizing battles and tournaments in laser paintball, principally oriented to children, including the pre-school and primary school age (since 4-5 years).

         Occupations: entertainment (laser paintball).

         Types of activity:

85.32 «Provision of social services without accommodation»;

92.3 «Other performing and entertaining activities»;

71.40 «Rental of household goods and personal items».

The key parameters of the project:

         The average number of customers (battles) in the month: ***.

         The average monthly turnover: *** rubles.

Rent (characteristics of the premises and the cost per month):

  • technical areas – 500 m2,
  • piecework rent (by number of man-hours) – *** rubles per month.

         Advantages:

  • a wide selection of scenarios;
  • high realness and dynamism of laser games;
  • total safety;
  • high quality gaming equipment;
  • experienced instructors;
  • originality and accessibility of such type of active rest.

Market

Development of laser tag in Russia is gaining momentum. Today in Russia more than 500 clubs have already been opened, and their number is constantly growing. During the last 3 years the popularity of laser tag has grown 10 times and still increasing.

Advantages of laser tag in comparison with paintball and airsoft:

  • Safe and healthy pastime both outdoors and in the closed area.
  • Active development of the school and preschool population.
  • Organization of weekends and holidays.

Competition in St. Petersburg:

  • «Lasertag 007» (www. ru) – the organizer of laser tag games.
  • «KiberFoks» (www. ru) – the organizer of laser tag games.

Financial aspects:

Financial indicators of the project

Revenue for 3 years

rub.

***

Necessary investments

rub.

***

Net profit for 3 years

rub.

***

NPV

rub.

***

IRR monthly

%

***

IRR annual

%

***

Payback period

months

22

Discounted payback period

months

26

 

Excerpts from the research

According to the assessment, there are almost 37 mln. of potential consumers of products of the entertainment industry in Russia. Although not much money in Russia are spent for leisure, but growth of household spending for entertainment events is comparable to the Russians costs for some commodities.

According to the Institute of Comprehensive Social Research, RAS, ***% of Russians use the services of the modern entertainment industry. Among them ***% prefer the home entertainment; ***% devote free time to various kinds of hobbies or meetings with friends. And ***% consider that their opportunities are insufficient for recreation. 

List of tables and figures

4

Summary

5

  1. Overview of the company

7

1.1. Concept of the project

7

1.2. The list of proposed services by the project

7

1.3. History and scenarios of game laser tag

9

  1. Analysis of the market

14

2.1. Developments and trends of the entertainment industry in Russia

14

2.2. The situation on the market of gaming wars as entertainment industry

19

2.3. Potential customers

21

  1. Competitors of project

24

3.1. Major competitors

24

  1. Marketing Plan

29

4.1. Target customers/customer groups

29

4.2. Ways to attract customers

29

4.2.1. Potential partners

29

4.2.2. Direct advertising

31

4.2.3. Internet-advertising

32

4.2.4. Search Engine Optimization

33

  1. Production Plan

36

5.1. Equipment for the project implementation

36

5.2. Site selection for the project

40

  1. Financial Plan

43

6.1. Plan of sales

44

6.2. Sales volume

44

6.3. Sales revenue

45

6.4. Fixed costs

46

6.5. Capital expenditure

47

6.6. Taxes

48

6.7. Profit and loss statement

48

6.8. Calculation of discount rate by WACC-method

51

6.9. Cash flow statement

61

6.10. Estimation of project economic efficiency

64

  1. Sensitivity analysis

67

INFORMATION ABOUT THE COMPANY «VTS Consulting»

76

TABLES

Table 1. Basic indicators of cultural organizations activities (end of year)

22

Table 2. Main competitors in laser tag in St. Petersburg

24

Table 3. The main equipment of the project

38

Table 4. Additional equipment of the project

39

Table 5. Key assumptions of the project

43

Table 6. Staffing and salary fund project

43

Table 7. Sales plan

44

Table 8. Sales volume

44

Table 9. Sales revenue from services

45

Table 10. Fixed costs

46

Table 11. Capital expenditure

47

Table 12. Taxes

48

Table 13. Profit and loss statement

48

Table 14. Calculation of long-term profits over CAPM for portfolios of decimal groups NYSE/AMEX/NASDAQ

56

Table 15. Algorithm for determining the risk of the company

57

Table 16. Algorithm for calculating the specific risk premium

58

Table 17. Calculation of discount rate by WACC-method

59

Table 18. Cash flow statement

61

Table 19. Financial indicators the project

66

FIGURES

Figure 1. Preferences of leisure activities among residents of the Russian Federation

15

Figure 2. Queries statistics in Yandex

20

Figure 3. Number of St. Petersburg for the 2000-2013(pers.).

22

Figure 4. Equipment for laser tag (vests)

40

Figure 5. Set of equipment for game

40