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BUSINESS PLAN 'Parking Construction' (with financial model)

Стоимость: 34 000 руб
  • 193
  • Английский
  • 08.08.2014
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Adaptation of this business plan is possible for similar project worldwide.

The financial model in separate file is attached to this business plan, which makes it easy to build a new financial plan by entering the appropriate data.

Business Plan Description

Project idea: modern parking construction on the free areas over the central heating station (CHS).

Type of parking: above-ground multilevel.

Project location: Moscow, the Russian Federation.

Project audience: car owners aged from ** to ** years.

Equipment: automated system «PUZZLE»

Promotion and marketing: advertising posters placed on the building carcass; application of addresses on the Internet Moscow parking map; local media.

Project implementation period: * years, with the planning step in one month.

Estimation of project economic efficiency:

Sales indicators

Units. edited.

Value

Break-even point

%

**

Break-even point

RUB

**

Profitability indicators

Units. edited.

Project average value

Return on sales

%

**

Return on assets

%

**

Operating indicators

Units. edited.

Project average value

Sales volume, per month

RUB

**

Current expenditure, per month

RUB

**

Net profit, per month

RUB

**

Cash flow, per month

RUB

**

Investment indicators

Units. edited.

Project average value

IRR, % per year

%

**

Necessary investments

RUB

**

NPV

RUB

**

Discounted payback period

years

**

Profitability index (PI)

**

Discounted profitability index (DPI)

**

 

Excerpts from the Research

According to the statistics, cars are used directly only * hours a day. That’s why owners need the safe car keeping for the rest of the day.

The ratio of the car places number in Moscow parking and the number of city cars is approximately **. In the capital Central District, where the bulk of the workplaces is focused and accordingly the transport is congregated during the daytime, this indicator is decreased to 0.25. That’s why the building of new parking areas is particularly relevant for Russian capital.

Market volume of Moscow parking for mid-2014 is about *** car places and the average annual growth over the last 8 years is about *** car places.

In the structure of the Moscow parking types the above-ground single level parking lots (** %) are dominated, multilevel parking lots and garages are as follows (**% each). Underground parking lots occupy a relatively smaller share – * % of the total car places number.

In terms of parking areas deficit the car owners are forced to leave their vehicles far from the place of job frequently and get it from the parking by public transport. In the central city part the largest number of parking lots are situated near such metro station as «**», «**», «**», «**» and others.

The factors, which have a great influence on Moscow parking prices, are: location in the city (the prices in the center are higher than in suburbs) and type of parking, which directly depends on the cost of the car place constructing (** parking lots are more expensive than **). One more car place price factor is privacy. It means that only inhabitants or employees of a particular building could use the garage. The combination of these factors led to average rent car place price **-** RUB/month in the center of Moscow and **-** RUB/month in more suburbs.

The average peak parking workload is accounted for midweek – on Wednesdays (** %) and Tuesdays (** %). The peak parking workload lasts between ** h. and **h. The average parking workload on weekdays is about ** % and at rush hours comes to ** %, what is much higher than the recommended level. Parking lots must observe the elasticity of parking workload to the parking price at the level of 0.4. It is necessary for parking lots to cope their basic functions, which are decreasing of traffic intensity and accelerating of speed on the road network.

The project target audience are car owners aged from ** to ** years, which make ** % of the total population of Moscow, considering also that every third inhabitant (33% of population) has a car. During the analyzing of opportunity of multi-level parking, the following data were identified: ** % of respondents use the services of such parking type constantly; ** % of them are going to buy a car place, **% – use them sometimes, ** % – do not use because of their high cost.

The promotion of services requires the obligatory taking into consideration such facts: **% of population prefer free of charge and unguarded parking, **% of them choose the parking of middle price segment. VIP and economy class parking lots are used by relatively small number of car owners – ** and ** % accordingly. It is expected to implement the marketing plan using the outer and contextual advertising, and also the advertising on radio and in Moscow printed matters. Project will be financed by both of private investment and bank loans in a ratio ** % to ** %. Construction objects will be rented since **th month of project implementation, when according the plan, all construction work will be finished.

List of Diagrams, Tables, Figures and Charts

4

Executive Summary

8

1.0. Project Description

9

2.0. Moscow Parking Market Analysis

12

2.1. Overview of Motorization Level in Moscow and Moscow Region

12

2.2. General Characteristic of Moscow Parking Market

14

2.3. Market Structure by Type of Parking

17

2.4. Market Structure by Prices

23

2.5. Problems Related to Parking Lack

28

2.6. Market Development Tendencies

32

2.7. Consumer Analysis

34

3.0. Competitor Analysis

41

3.1. The List of Competitors, Prices and Conditions

41

3.2. Competitors Concept and Services Assortment

48

4.0. Marketing Plan

49

5.0. Organizational Plan

52

5.1. Stages of Project Development

52

5.2. Wage Fund

56

6.0. Investment Plan

59

6.1. Sources of Financing

59

6.2. Project Work Timetables

60

7.0. Financial Plan

69

7.1. Project Assumption

69

7.2. Sales revenue

71

7.3. Project costs

77

7.4. Taxes

92

7.5. Depreciation

103

7.6. Profit and loss statement

115

7.7. Discount rate

123

7.8. Cash flow statement

134

7.9. Break-even point

163

7.10. Financial Analysis

165

7.11. Investment Analysis

170

7.12. Conclusion on the Project Investment Attractiveness

180

8.0. Sensitivity Analysis

181

8.1. Changing of services price level

181

8.2. Changing of equipment cost

185

8.3. Changing of general operating expenses level

187

8.4. Changing of discount rate

190

Diagrams

Diagram1. Number of Passenger Cars per 1 000 Inhabitants of Moscow and Region

9

Diagram 2. Average Motor Transport Occupancy of Moscow Administrative Districts

10

Diagram 3. Ratio of Car Number in Moscow and Region by 2013

11

Diagram 4. Ratio of Increase in Car Number and Car Places for 2011-2012 in Moscow

12

Diagram 5. Provision of Car Places for Permanent Population of Moscow Districts,%

12

Diagram 6. Dynamics of Car Number in Moscow

14

Diagram 7. Types of Parking of Moscow

15

Diagram 8. Above-ground parking

17

Diagram 9. Structure of Multilevel Parking Garages Supply in the Central District by Metro Stations,%

20

Diagram 10. Average Peak Load of Week, %

24

Diagram 11. Statistics by Models of Stolen Cars in Moscow

27

Diagram 12. Stealing Statistics on Moscow Regions

28

Diagram 13. Changing the Car Market Productivity

30

Diagram 14. Population of Moscow administrative districts in 2012, thsd. pers.

31

Diagram 15. Distribution by Age Groups, thsd. pers.

32

Diagram 16. Car Owners Number in Districts of Moscow

33

Diagram 17. Cars Deficit by Districts, thsd. units

34

Diagram 18. The salary level for 2011-2012 in Moscow, RUB

35

Diagram 19. Increase in Vehicle Fleet of Moscow

35

Diagram 20. Time Proportion of Car Staying in Parking

37

Diagram 21. Account of Car Owners Preferences in Selection of Enterprise Strategy

46

Diagram 22. Structure of Labor Costs,%

54

Diagram 23. Ratio of External Investment and Credit,%

56

Diagram 24. Structure of investment directions, %

60

Diagram 25. Investment Dynamics, RUB

61

Diagram 26. Revenue Projections (for selected parameters), RUB

70

Diagram 27. Comparison of maximum revenue, minimum revenue and revenue on selected parameters for whole lasting of project implementation, RUB

73

Diagram 28. Costs Projections, RUB per month

88

Diagram 29. Tax Payments Structure, %

99

Diagram 30. Dynamics of taxes share in revenue, %

99

Diagram 31. Property Balance Value at the End of Month, RUB

110

Diagram 32. Project Break-even Point, % of Load

161

Diagram 33. Discounted Cash Flow Dynamics

176

Tables

Table 1. Market Characteristic

15

Table 2. Distribution of objects number by type of parking in new garage complexes,%

18

Table 3. Distribution of objects number by type of parking in new buildings, %

18

Table 4. Distribution of objects number by type of parking in new and reconstructed business centers, %

18

Table 5. Rent per month

24

Table 6. Plan of Car Place Commissioning

32

Table 7. Project SWOT-analysis

39

Table 8. The Largest Parking of SBO «Gormost»

42

Table 9. Rent payment of CJSC «MUP»

44

Table 10. Central Parking Tariffs

45

Table 11. List of Moscow parking

46

Table 12. Main Stages of Project

51

Table 13. Time spent on construction of 1 unit

53

Table 14. Personnel Number and Labor Remuneration

56

Table 15. Investment Plan, RUB

59

Table 16. Cost of Preparatory Works

63

Table 17. Total Cost of Parking

64

Table 18. Stage of Works Cost

64

Table 19. Construction of objects by months

64

Table 20. Cost of Services

68

Table 21. Ratio of Services and Time Common Fund

68

Table 22. Cost of services per month

68

Table 23. General Operating Expenses

68

Table 24. Ratio of Parking

69

Table 25. Tax Rates

69

Table 26. Depreciation Rates

69

Table 27. Other Assumption

69

Table 28. Rent Revenue (for selected parameters), RUB

70

Table 29. Minimum and Maximum Car Place Rent Revenue

72

Table 30. Taxes

91

Table 31. VAT Calculation

97

Table 32. Balance Property at the Beginning of Month

102

Table 33. Depreciation Charges

105

Table 34. Balance Property at the End of Month

108

Table 35. Cost of Equipment and Preparatory Works for Period

113

Table 36. Profit and loss statement

114

Table 37. Calculation of long-term profits over CAPM for portfolios of decimal groups NYSE/AMEX/NASDAQ

128

Table 38. Algorithm for determining the risk of the company

129

Table 39. Algorithm for calculating the specific risk premium

130

Table 40. Calculation of discount rate by WACC-method

131

Table 41. Cash Flow from Operating Activities

133

Table 42. Cash Flow from Investing Activities

147

Table 43. Credit Terms

153

Table 44. Cash Flow from Financing Activities

153

Table 45. Total activity

157

Table 46. Break-Even Point

162

Table 47. Sales Indicators

164

Table 48. Profitability Indicators

164

Table 49. Operating Indicators

166

Table 50. Investor Cash Flow

169

Table 51. Discounted Indicators of Investor Cash Flow

172

Table 52. Indicators of Investment Attractiveness (excluding the discount rate)

177

Table 53. Discounted Indicators of Investment Attractiveness

177

Table 54. General Indicators of Investment Attractiveness

179

Table 55. Efficiency Criteria

179

Table 56. Sensitivity Analysis of Changes in Services Price Level

180

Table 57. Sensitivity Analysis of Changes in Equipment Cost

184

Table 58. Sensitivity Analysis of Changes in General Operating Expenses

186

Table 59. Sensitivity Analysis of Changes in Discount Rate

189

Figures

Figure 1. Parking of «PUZZLE» Type Scheme

8

Figure 2. Multilevel Parking

19

Figure 3. Parking of «Tower» and «Conveyor» Types

19

Figure 4. Parking of «PUZZLE» and «Rotary» Types

20

Figure 5. Parking Location in Central Part of Moscow

22

Figure 6. Consequences of Car Places Lack

27

Figure 7. Changing of Congestion in Different Zones of Moscow in 2014 Compared to 2013

30

Figure 8. SBO «Gormost» Parking Map

40

Figure 9. General Appearance of the "People's Garage"

42

Figure 10. CJSC «MUP» Parking Plan

43

Figure 11. CHS 903-4-119.87 Scheme

50

Figure 12. CHS 903-4-60.86 Scheme

51

Figure 13. CHS 903-4-172.9 Scheme

51

Figure 14. Platform Omer MONO 5-10-15

53

Figure 15. Company personnel

54

Figure 16. Administrative Districts of Moscow

54

Charts

Charts 1. Changing of Peak Occupancy Rate during Tariff Changing, %/RUB

28

Charts 2. Moscow Population Growth Dynamics

36

Charts 3. Depreciation Charges, RUB/month

113

Charts 4. Average Monthly Net Profit Dynamics during Price of Services Changing

182

Charts 5. Project NPV Dynamics during Price of Services Changing, RUB

182

Charts 6. Project Payback Period Dynamics (РР) during Price of Services Changing, months

183

Charts 7. Project Discounted Payback Period Dynamics (РР) during Price of Services Changing, months

184

Charts 8. Average Monthly Net Profit Dynamics during Cost of Equipment Changing, RUB

185

Charts 9. Project NPV Dynamics during Cost of Equipment Changing, RUB

186

Charts 10. Project IRR Dynamics during Cost of Equipment Changing, %

186

Charts 11. Average Monthly Net Profit Dynamics during General Operating Expenses Changing, RUB

187

Charts 12. Project NPV Dynamics during General Operating Expenses Changing, RUB

188

Charts 13. Project IRR Dynamics during  General Operating Expenses Changing, %

188

Charts 14. Project Payback Period Dynamics (РР) during  General Operating Expenses Changing, months

189

Charts 15. Project Discounted Payback Period Dynamics (DРР) during General Operating Expenses Changing, months

189

Charts 16. Project NPV Dynamics during Discount Rate Changing, RUB

190

Charts 17. Project Discounted Payback Period Dynamics (DРР) during General Operating Expenses Changing, months

191