BUSINESS PLAN 'Parking Construction'
 193
 Английский
 08.08.2014
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Adaptation of this business plan is possible for similar project worldwide.
Business Plan Description
Project idea: modern parking construction on the free areas over the central heating station (CHS).
Type of parking: aboveground multilevel.
Project location: Moscow, the Russian Federation.
Project audience: car owners aged from ** to ** years.
Equipment: automated system «PUZZLE»
Promotion and marketing: advertising posters placed on the building carcass; application of addresses on the Internet Moscow parking map; local media.
Project implementation period: * years, with the planning step in one month.
Estimation of project economic efficiency:
Sales indicators 
Units. edited. 
Value 
Breakeven point 
% 
** 
Breakeven point 
RUB 
** 
Profitability indicators 
Units. edited. 
Project average value 
Return on sales 
% 
** 
Return on assets 
% 
** 
Operating indicators 
Units. edited. 
Project average value 
Sales volume, per month 
RUB 
** 
Current expenditure, per month 
RUB 
** 
Net profit, per month 
RUB 
** 
Cash flow, per month 
RUB 
** 
Investment indicators 
Units. edited. 
Project average value 
IRR, % per year 
% 
** 
Necessary investments 
RUB 
** 
NPV 
RUB 
** 
Discounted payback period 
years 
** 
Profitability index (PI) 
– 
** 
Discounted profitability index (DPI) 
– 
** 
Excerpts from the Research
According to the statistics, cars are used directly only * hours a day. That’s why owners need the safe car keeping for the rest of the day.
The ratio of the car places number in Moscow parking and the number of city cars is approximately **. In the capital Central District, where the bulk of the workplaces is focused and accordingly the transport is congregated during the daytime, this indicator is decreased to 0.25. That’s why the building of new parking areas is particularly relevant for Russian capital.
Market volume of Moscow parking for mid2014 is about *** car places and the average annual growth over the last 8 years is about *** car places.
In the structure of the Moscow parking types the aboveground single level parking lots (** %) are dominated, multilevel parking lots and garages are as follows (**% each). Underground parking lots occupy a relatively smaller share – * % of the total car places number.
In terms of parking areas deficit the car owners are forced to leave their vehicles far from the place of job frequently and get it from the parking by public transport. In the central city part the largest number of parking lots are situated near such metro station as «**», «**», «**», «**» and others.
The factors, which have a great influence on Moscow parking prices, are: location in the city (the prices in the center are higher than in suburbs) and type of parking, which directly depends on the cost of the car place constructing (** parking lots are more expensive than **). One more car place price factor is privacy. It means that only inhabitants or employees of a particular building could use the garage. The combination of these factors led to average rent car place price **** RUB/month in the center of Moscow and **** RUB/month in more suburbs.
The average peak parking workload is accounted for midweek – on Wednesdays (** %) and Tuesdays (** %). The peak parking workload lasts between ** h. and **h. The average parking workload on weekdays is about ** % and at rush hours comes to ** %, what is much higher than the recommended level. Parking lots must observe the elasticity of parking workload to the parking price at the level of 0.4. It is necessary for parking lots to cope their basic functions, which are decreasing of traffic intensity and accelerating of speed on the road network.
The project target audience are car owners aged from ** to ** years, which make ** % of the total population of Moscow, considering also that every third inhabitant (33% of population) has a car. During the analyzing of opportunity of multilevel parking, the following data were identified: ** % of respondents use the services of such parking type constantly; ** % of them are going to buy a car place, **% – use them sometimes, ** % – do not use because of their high cost.
The promotion of services requires the obligatory taking into consideration such facts: **% of population prefer free of charge and unguarded parking, **% of them choose the parking of middle price segment. VIP and economy class parking lots are used by relatively small number of car owners – ** and ** % accordingly. It is expected to implement the marketing plan using the outer and contextual advertising, and also the advertising on radio and in Moscow printed matters. Project will be financed by both of private investment and bank loans in a ratio ** % to ** %. Construction objects will be rented since **^{th} month of project implementation, when according the plan, all construction work will be finished.
List of Diagrams, Tables, Figures and Charts 
4 
Executive Summary 
8 
1.0. Project Description 
9 
2.0. Moscow Parking Market Analysis 
12 
2.1. Overview of Motorization Level in Moscow and Moscow Region 
12 
2.2. General Characteristic of Moscow Parking Market 
14 
2.3. Market Structure by Type of Parking 
17 
2.4. Market Structure by Prices 
23 
2.5. Problems Related to Parking Lack 
28 
2.6. Market Development Tendencies 
32 
2.7. Consumer Analysis 
34 
3.0. Competitor Analysis 
41 
3.1. The List of Competitors, Prices and Conditions 
41 
3.2. Competitors Concept and Services Assortment 
48 
4.0. Marketing Plan 
49 
5.0. Organizational Plan 
52 
5.1. Stages of Project Development 
52 
5.2. Wage Fund 
56 
6.0. Investment Plan 
59 
6.1. Sources of Financing 
59 
6.2. Project Work Timetables 
60 
7.0. Financial Plan 
69 
7.1. Project Assumption 
69 
7.2. Sales revenue 
71 
7.3. Project costs 
77 
7.4. Taxes 
92 
7.5. Depreciation 
103 
7.6. Profit and loss statement 
115 
7.7. Discount rate 
123 
7.8. Cash flow statement 
134 
7.9. Breakeven point 
163 
7.10. Financial Analysis 
165 
7.11. Investment Analysis 
170 
7.12. Conclusion on the Project Investment Attractiveness 
180 
8.0. Sensitivity Analysis 
181 
8.1. Changing of services price level 
181 
8.2. Changing of equipment cost 
185 
8.3. Changing of general operating expenses level 
187 
8.4. Changing of discount rate 
190 
Diagrams
Diagram1. Number of Passenger Cars per 1 000 Inhabitants of Moscow and Region 
9 
Diagram 2. Average Motor Transport Occupancy of Moscow Administrative Districts 
10 
Diagram 3. Ratio of Car Number in Moscow and Region by 2013 
11 
Diagram 4. Ratio of Increase in Car Number and Car Places for 20112012 in Moscow 
12 
Diagram 5. Provision of Car Places for Permanent Population of Moscow Districts,% 
12 
Diagram 6. Dynamics of Car Number in Moscow 
14 
Diagram 7. Types of Parking of Moscow 
15 
Diagram 8. Aboveground parking 
17 
Diagram 9. Structure of Multilevel Parking Garages Supply in the Central District by Metro Stations,% 
20 
Diagram 10. Average Peak Load of Week, % 
24 
Diagram 11. Statistics by Models of Stolen Cars in Moscow 
27 
Diagram 12. Stealing Statistics on Moscow Regions 
28 
Diagram 13. Changing the Car Market Productivity 
30 
Diagram 14. Population of Moscow administrative districts in 2012, thsd. pers. 
31 
Diagram 15. Distribution by Age Groups, thsd. pers. 
32 
Diagram 16. Car Owners Number in Districts of Moscow 
33 
Diagram 17. Cars Deficit by Districts, thsd. units 
34 
Diagram 18. The salary level for 20112012 in Moscow, RUB 
35 
Diagram 19. Increase in Vehicle Fleet of Moscow 
35 
Diagram 20. Time Proportion of Car Staying in Parking 
37 
Diagram 21. Account of Car Owners Preferences in Selection of Enterprise Strategy 
46 
Diagram 22. Structure of Labor Costs,% 
54 
Diagram 23. Ratio of External Investment and Credit,% 
56 
Diagram 24. Structure of investment directions, % 
60 
Diagram 25. Investment Dynamics, RUB 
61 
Diagram 26. Revenue Projections (for selected parameters), RUB 
70 
Diagram 27. Comparison of maximum revenue, minimum revenue and revenue on selected parameters for whole lasting of project implementation, RUB 
73 
Diagram 28. Costs Projections, RUB per month 
88 
Diagram 29. Tax Payments Structure, % 
99 
Diagram 30. Dynamics of taxes share in revenue, % 
99 
Diagram 31. Property Balance Value at the End of Month, RUB 
110 
Diagram 32. Project Breakeven Point, % of Load 
161 
Diagram 33. Discounted Cash Flow Dynamics 
176 
Tables
Table 1. Market Characteristic 
15 
Table 2. Distribution of objects number by type of parking in new garage complexes,% 
18 
Table 3. Distribution of objects number by type of parking in new buildings, % 
18 
Table 4. Distribution of objects number by type of parking in new and reconstructed business centers, % 
18 
Table 5. Rent per month 
24 
Table 6. Plan of Car Place Commissioning 
32 
Table 7. Project SWOTanalysis 
39 
Table 8. The Largest Parking of SBO «Gormost» 
42 
Table 9. Rent payment of CJSC «MUP» 
44 
Table 10. Central Parking Tariffs 
45 
Table 11. List of Moscow parking 
46 
Table 12. Main Stages of Project 
51 
Table 13. Time spent on construction of 1 unit 
53 
Table 14. Personnel Number and Labor Remuneration 
56 
Table 15. Investment Plan, RUB 
59 
Table 16. Cost of Preparatory Works 
63 
Table 17. Total Cost of Parking 
64 
Table 18. Stage of Works Cost 
64 
Table 19. Construction of objects by months 
64 
Table 20. Cost of Services 
68 
Table 21. Ratio of Services and Time Common Fund 
68 
Table 22. Cost of services per month 
68 
Table 23. General Operating Expenses 
68 
Table 24. Ratio of Parking 
69 
Table 25. Tax Rates 
69 
Table 26. Depreciation Rates 
69 
Table 27. Other Assumption 
69 
Table 28. Rent Revenue (for selected parameters), RUB 
70 
Table 29. Minimum and Maximum Car Place Rent Revenue 
72 
Table 30. Taxes 
91 
Table 31. VAT Calculation 
97 
Table 32. Balance Property at the Beginning of Month 
102 
Table 33. Depreciation Charges 
105 
Table 34. Balance Property at the End of Month 
108 
Table 35. Cost of Equipment and Preparatory Works for Period 
113 
Table 36. Profit and loss statement 
114 
Table 37. Calculation of longterm profits over CAPM for portfolios of decimal groups NYSE/AMEX/NASDAQ 
128 
Table 38. Algorithm for determining the risk of the company 
129 
Table 39. Algorithm for calculating the specific risk premium 
130 
Table 40. Calculation of discount rate by WACCmethod 
131 
Table 41. Cash Flow from Operating Activities 
133 
Table 42. Cash Flow from Investing Activities 
147 
Table 43. Credit Terms 
153 
Table 44. Cash Flow from Financing Activities 
153 
Table 45. Total activity 
157 
Table 46. BreakEven Point 
162 
Table 47. Sales Indicators 
164 
Table 48. Profitability Indicators 
164 
Table 49. Operating Indicators 
166 
Table 50. Investor Cash Flow 
169 
Table 51. Discounted Indicators of Investor Cash Flow 
172 
Table 52. Indicators of Investment Attractiveness (excluding the discount rate) 
177 
Table 53. Discounted Indicators of Investment Attractiveness 
177 
Table 54. General Indicators of Investment Attractiveness 
179 
Table 55. Efficiency Criteria 
179 
Table 56. Sensitivity Analysis of Changes in Services Price Level 
180 
Table 57. Sensitivity Analysis of Changes in Equipment Cost 
184 
Table 58. Sensitivity Analysis of Changes in General Operating Expenses 
186 
Table 59. Sensitivity Analysis of Changes in Discount Rate 
189 
Figures
Figure 1. Parking of «PUZZLE» Type Scheme 
8 
Figure 2. Multilevel Parking 
19 
Figure 3. Parking of «Tower» and «Conveyor» Types 
19 
Figure 4. Parking of «PUZZLE» and «Rotary» Types 
20 
Figure 5. Parking Location in Central Part of Moscow 
22 
Figure 6. Consequences of Car Places Lack 
27 
Figure 7. Changing of Congestion in Different Zones of Moscow in 2014 Compared to 2013 
30 
Figure 8. SBO «Gormost» Parking Map 
40 
Figure 9. General Appearance of the "People's Garage" 
42 
Figure 10. CJSC «MUP» Parking Plan 
43 
Figure 11. CHS 9034119.87 Scheme 
50 
Figure 12. CHS 903460.86 Scheme 
51 
Figure 13. CHS 9034172.9 Scheme 
51 
Figure 14. Platform Omer MONO 51015 
53 
Figure 15. Company personnel 
54 
Figure 16. Administrative Districts of Moscow 
54 
Charts
Charts 1. Changing of Peak Occupancy Rate during Tariff Changing, %/RUB 
28 
Charts 2. Moscow Population Growth Dynamics 
36 
Charts 3. Depreciation Charges, RUB/month 
113 
Charts 4. Average Monthly Net Profit Dynamics during Price of Services Changing 
182 
Charts 5. Project NPV Dynamics during Price of Services Changing, RUB 
182 
Charts 6. Project Payback Period Dynamics (РР) during Price of Services Changing, months 
183 
Charts 7. Project Discounted Payback Period Dynamics (РР) during Price of Services Changing, months 
184 
Charts 8. Average Monthly Net Profit Dynamics during Cost of Equipment Changing, RUB 
185 
Charts 9. Project NPV Dynamics during Cost of Equipment Changing, RUB 
186 
Charts 10. Project IRR Dynamics during Cost of Equipment Changing, % 
186 
Charts 11. Average Monthly Net Profit Dynamics during General Operating Expenses Changing, RUB 
187 
Charts 12. Project NPV Dynamics during General Operating Expenses Changing, RUB 
188 
Charts 13. Project IRR Dynamics during General Operating Expenses Changing, % 
188 
Charts 14. Project Payback Period Dynamics (РР) during General Operating Expenses Changing, months 
189 
Charts 15. Project Discounted Payback Period Dynamics (DРР) during General Operating Expenses Changing, months 
189 
Charts 16. Project NPV Dynamics during Discount Rate Changing, RUB 
190 
Charts 17. Project Discounted Payback Period Dynamics (DРР) during General Operating Expenses Changing, months 
191 