Business plan "System of Online Payments Accepting and Control" (with financial model)
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- Английский
- 04.12.2014
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Adaptation of this business plan is possible for similar project on the territory of Russia and countries of CIS.
Essence and idea of the project: creation of the payment service «EQ-Pay».
Specifics of the project: creation of unified system of acceptance and control of online payments, which integrates the different payment systems and is a mediator between Internet entrepreneurs and online buyers of goods and services.
Audience of the project: segments of B2B (Internet entrepreneurs) and B2C (final consumers, payers). The Russian-speaking population of CIS, European countries and the USA, which conducts the entrepreneurial activity in the territory of mentioned countries, were considered as B2B audience.
|
Geography of Audience |
Number of companies |
|
United States of America |
* |
|
Europe |
* |
|
CIS |
* |
|
|
|
|
TOTAL |
62,473 |
A state of the market:
- volume of global e-commerce market by results of 2013 has amounted to 1,248.4 bln USD and increased by 18% in comparison with the similar indicator of 2012;
- global turnover of e-commerce even in the current year 2014 will exceed the level of 1.5 trln USD and till 2017 it will amount to 2.4 trln USD approximately;
- according to the experts, besides the countries of Asia-Pacific region, the leaders of growth are Russia, Argentina, Mexico, Brazil, Italy and Canada;
- the Russian market of e-commerce tends to increase in 4 times till 2018: the share of online trading in the total volume of retail in Russia will increase from 3% to 12% during the next few years.
Financial indicators of the project:
|
Indicator |
Unit |
Value |
|
Necessary investment |
$ |
*** |
|
NPV |
$ |
*** |
|
IRR annual |
% |
*** |
|
Payback period |
years |
*** |
|
Discounted payback period |
years |
2.24 |
Excerpts from Research:
After the buyer’s definition of his purchase, he is addressed to the payment page of «EQ-Pay», where he chooses the convenient payment method.
Anyone of «EQ-Pay» system’s clients (the Internet entrepreneurs) has his own virtual account, where the funds from online buyers of goods and services are primary transferred.
A seller is informed about entering of payments in his favor. The client of «EQ-Pay» can take his funds in one of three ways:
- transfer to his account in a payment system;
- withdrawal to the ATM-card distributed by the «EQ-Pay» Company;
- replenishment of the VISA Virtual card issued by the «EQ-Pay» Company.
The fees for services of payments accepting amount to 2.9% of sum, which is transferred in a favor of the «EQ-Pay» system client.
Benefits of System for the Internet Entrepreneurs:
- signing of one agreement with the service for all types of payment systems;
- quick and easy integration;
- monitoring of the situation with helping of sales reports and analytics;
- there is no need to delve into the intricacies of each payment systems;
- an opportunity to reduce the number of stuff, which controls the taking of funds to the accounts;
- convenience of the system of online payments collection;
- the average market fees for services of systems of electronic payments accepting;
- an alternative in choosing of fee rate – an internet entrepreneurship can use either fixed or percentage rate, considering the most favorable variant for him depending on the average payment;
- single percentage rate of fees regardless the type of payment system, which the payments are transferred from;
- an opportunity to expend the number of available payment methods, increasing in this way the attractiveness of online store for the buyer;
- reduction of time period between making decision about the purchase and placing an order.
Benefits of System for Online Buyers of Goods and Services
- an opportunity to pay in the most convenient way;
- the site is multilingual;
- accepting of the most demanded currencies: RUR, USD, EUR, UAH;
- day-and-night accessibility of payments accepting system;
- there is no need for additional registration in the system of payments accepting – transition to it from the site of online store is automatic.
|
List of Tables, Figures and Diagrams |
3 |
|
Executive Summary |
5 |
|
1. Project Description |
6 |
|
2. Analysis of Market of Electronic Payment Systems (EPS) |
9 |
|
2.1. Global Market of E-Commerce |
9 |
|
2.2. Global Market of Electronic Payment Systems |
11 |
|
2.2.1. Market Key Players |
12 |
|
2.2.2. Market Forecasts |
13 |
|
2.2.3. Tendencies of Electronic Payments Market by Countries and Regions |
15 |
|
2.3. Project Audience |
18 |
|
3. Description of Services |
24 |
|
3.1.Basic Algorithms of the Service |
24 |
|
3.2.Main Clients’ Groups |
26 |
|
3.3.Potential of Project Services Development |
27 |
|
3.4.Requirements for the Users’ Identification |
29 |
|
3.5.Prohibited Business Categories in Accordance to the Requirements for Project Implementation |
32 |
|
3.6.Prohibited Jurisdictions |
34 |
|
3.7.Anti-Terrorism Measures and Anti-Money Laundering of Project |
35 |
|
3.8.Security and Fraud Prevention |
35 |
|
4. Project Partners |
36 |
|
5. Competitive Environment |
37 |
|
6. Project Marketing |
54 |
|
7. Project Personnel |
58 |
|
8. Financial Plan |
61 |
|
8.1. Assumptions of the Project |
61 |
|
8.2. Seasonality of the Project |
61 |
|
8.3. Sales Volume of Project Services |
62 |
|
8.4. Revenue of the Project |
64 |
|
8.5.Personnel of the Project |
65 |
|
8.6.Categories of Costs by the Project |
69 |
|
8.7.Cash Flow Statement |
70 |
|
8.8.Basic Financial Indicators of Economic Efficiency of the Project |
73 |
|
9. Sensibility Analysis of Project |
75 |
|
INFORMATION ABOUT THE «VTSConsulting» COMPANY |
81 |
TABLE
|
Table 1. Summary Table of the Main Online Payment Methods in Different Regions of the World |
17 |
|
Table 2. Number of Russian-Speaking Population of CIS |
19 |
|
Table 3. Number of Audience by Countries of the CIS |
20 |
|
Table 4. Number of Audience by the Countries |
22 |
|
Table 5. Potential Number of Companies (Project Audience), units |
23 |
|
Table 6. Restrictions on Use of Service |
35 |
|
Table 7. Project Partners |
36 |
|
Table 8. Profile of the Robokassa Service |
38 |
|
Table 9. Profile of the Z-PAYMENT Service |
40 |
|
Table 10. Profile of the DENGI ONLINE Service |
40 |
|
Table 11. Profile of the PLATRON Service |
41 |
|
Table 12. Profile of the PAY2PAY Service |
41 |
|
Table 13. Profile of the WALLET ONE Service |
42 |
|
Table 14. Profile of the PAYONLINE Service |
44 |
|
Table 15. Profile of the NEXTPAY.RU Service |
44 |
|
Table 16. Profile of the ONPAY.RU Service |
45 |
|
Table 17. Profile of the PAYANYWAY Service |
46 |
|
Table 18. Table of the ICEPAY Service |
48 |
|
Table 19. Profile of the PLATON Service |
49 |
|
Table 20. Project Marketing |
54 |
|
Table 21. Detailing of the Project Advertising Campaign |
56 |
|
Table 22. Calendar Plan of Marketing Strategy |
57 |
|
Table 21. Manning Table and Wages of Personnel |
58 |
|
Table 22. Responsibilities of Personnel |
58 |
|
Table 25. Assumption of the Project |
61 |
|
Table 26. Seasonality of the Project |
62 |
|
Table 27. Sales Volume of Project Services |
62 |
|
Table 28. Revenue of the Project |
64 |
|
Table 29. Revenue of the Project by Years |
65 |
|
Table 30. Personnel of the Project (Costs) |
65 |
|
Table 31. Costs by the Project |
69 |
|
Table 32. Cash Flow Statement |
70 |
|
Table 33. Cash Flows of the Project by Years |
72 |
|
Table 34. Basic Indicators of Project Economic Efficiency |
74 |
DIAGRAMS
|
Diagram 1. Types of Electronic Payments |
12 |
|
Diagram 2. Global Amount of Transactions via EPS |
14 |
|
Diagram 3. Global Volume of Payments |
15 |
|
Diagram 4. Turnovers of Payments via EPS, trln RUB |
17 |
|
Diagram 5. Seasonality of the Project |
61 |
FIGURES
|
Figure 1. Benefits of System for the Internet entrepreneurs |
7 |
|
Figure 2. Algorithm of Registration in the Service System |
24 |
|
Figure 3. Algorithm of Service Operation |
26 |
|
Figure 4. Algorithm of Identification |
30 |
|
Figure 5. Algorithm of Identification for Companies |
31 |