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BUSINESS PLAN "Plant for Powdered Milk Production"

Стоимость: 35 000 руб
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  • Английский
  • 03.12.2014
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Adaptation of this business plan is possible for similar project around the world.

Project Description

Market Analysis

The domestic production prevails on the Russian market of powdered milk. In 2012 the domestic market volume of powdered milk has amounted to ***, which is higher by 9.3 thsd t or 23% than the similar indicator of 2011.

Production and sales of milk products depends on the state and development of animal husbandry, and one of the main problems of this industry is decrease in the number of cattle. 

Own market of powdered milk will show the increase of production and export in the segment of  skimmed powdered milk (SPM) and decrease in segment of whole powdered milk (WPM). Domestic market of powdered milk will fluctuate within ** t during the further years. The gradual annual growth by 15-20% might be expected for the next three years.

Production Supply

Powdered milk is a soluble powder prepared by drying of normalized pasteurized cow's milk. It is widely used in cooking. The powdered milk might be whole or skimmed. These two kinds of powdered milk differ by the percentage of substances.

Partners and Suppliers

For the purpose of providing fresh milk, the enterprise must apply to the large players, which work in the market of milk production and have an extensive system of milk collection from the population, approximately *** t a day. While monitoring the milk market and its collection from the population, it is important to pay particular attention to location and development of own dairy farms. 

Pricing Policy

The global market of skimmed powdered milk had opposite trends in mid-June 2013, but the prices continued to grow in comparison with the previous month.   The world tendencies were also reflected in the domestic market of skimmed powdered milk. In the domestic market the SPM prices had been increasing by 6.67% up to *** for this period. In the export market the range of prices has amounted to *** USD/t (has increased by 7.33%).

Marketing Plan

Processing enterprises usually have three sales channels: through the distributors, typically constant; self-service of production to the points of sale, maintenance of warehouses, from which the retail sellers can take the goods. At the present moment, the sales and promotion in the powdered milk market require good sales department and reasonable price with acceptable quality. The effective promotion tools for successful sales of powdered milk are the specialized exhibitions and company’s website.

Financial Plan

Investment in non-current assets: *** USD.

Investment in net working capital (NWC): *** USD.

NPV: 4,500 USD.

IRR: 52.5%

Payback period: 2.34 years.

List of Figures, Tables and Diagrams

4

Short List of the Main Abbreviations and Code-Names

7

Executive Summary

8

  1. Market Analysis

10

1.1. Market Structure

10

1.2. Market Volume and Growth Dynamics

10

1.3. Analysis of Import Indicators in the Market

14

1.4. Analysis of Export Indicators in the Market

21

1.5. Investment Attractiveness of the Market

26

1.6. Market Problems

26

1.7. Forecast of Market Development for 2-3 Years

27

  1. Production Supply

29

  1. Partners and Suppliers

30

  1. Competitive Environment

32

  1. Pricing Policy

41

  1. Marketing Plan

44

6.1. Sales Channels

44

Movement Chain of Goods in the Market

46

6.2. Tools of Marketing Policy

46

  1. Requirements for Infrastructure

54

7.1. Process Description

54

7.2. Approximate Technical Data, Productive Capacity

55

7.3. Need Expendable Material, Energy, Workforce

56

7.4. Volumes of Supplies

57

7.5. Drawings

60

7.6. Requirements for Building

62

7.7. Schedule of Project Implementation

63

  1. Financial Plan

64

8.1. Sales Volume

64

8.2. Cost of Raw Materials and Supplies

66

8.3. Personnel and Wage

69

8.4.Current Costs

71

8.5. Non-Current Assets

72

8.6. Summary Statement on Project Investment

73

8.7. Taxes and Payments

74

8.8. Profit and Loss Statement

76

8.9. Cash Flow Statement

79

8.10. The Main Project Indicators

83

  1. Sensitivity Analysis

84

9.1. Changing of Price Level for Sold Production

84

9.2. Changing of Sales Volume

85

9.3. Changing of Cost of Supplies and Components

87

9.4. Changing of Investment in Non-Current Assets

88

9.5. Changing of Discount Rate

90

 

TABLES

Table 1. Kinds of Powdered Milk

29

Table 2. Technical and Economic Parameters of the Building

62

Table 3. Schedule of Project Implementation

63

Table 4. Plan of Sales

64

Table 5. Sales Volume

64

Table 6. Unit Selling Price Including VAT

65

Table 7. Sales Revenue

65

Table 8. Expenditures of Raw Materials and Supplies

66

Table 9. Price for Raw Materials and Supplies Including VAT

67

Table 10. Costs of Raw Materials and Supplies

67

Table 11. Personnel and Wage

69

Table 12. Current Costs

71

Table 13. Non-Current Assets

72

Table 14. Summary Statement on Project Investment

73

Table 15. Taxes and Payments to Funds

74

Table 16. Profit and Loss Statement

76

Table 17. Cash Flow Statement

79

Table 18. The Main Project Indicators

83

DIAGRAMS

Diagram 1. Structure of Powdered Milk Products Manufacture (in Natural Terms) in 2011, %

10

Diagram 2. Cows Number at August 1 for 2007-2012, thsd animal units

11

Diagram 3. Dynamics of Milk and Powdered Cream Production for 2007-2013, thsd t

13

Diagram 4. Monthly Dynamics of Milk and Powdered Cream Production for 2010-2013, t

13

Diagram 5. Balance Dynamics of Domestic Milk and Powdered Cream Market (production + import - export) for 2007-2013, thsd t

14

Diagram 6. Sales Volume of Milk Products and Ice Cream for 2011-2013

14

Diagram 7. Dynamics of Skimmed Powdered Milk Import for 2006-2013, t, thsd USA

15

Diagram 8. Geographical Structure of Skimmed Powdered Milk Import in 2012 (in Natural Terms), %

16

Diagram 9. Geographical Structure of Skimmed Powdered Milk Import in 2012 (in Value Terms), %

16

Diagram 10. Shares of Skimmed Powdered Milk Importers in 2012 (in Natural Terms), %

17

Diagram 11. Shares of Skimmed Powdered Milk Importers in 2012 (in Value Terms), %

17

Diagram 12. Dynamics of Whole Powdered Milk Import for 2006-2013, t, thsd USA

18

Diagram 13. Shares of Whole Powdered Milk Importers in 2012 (in Natural Terms), %

18

Diagram 14. Shares of Whole Powdered Milk Importers in 2012 (in Value Terms), %

19

Diagram 15. Dynamics of Powdered Whey Import for 2006-2013, t, thsd USA

19

Diagram 16. Shares of Powdered Whey Importers in 2012 (in Natural Terms), %

20

Diagram 17. Shares of Powdered Whey Importers in 2012 (in Value Terms), %

20

Diagram 18. Dynamics of Skimmed Powdered Milk Export for 2006-2013, t, thsd USA

21

Diagram 19. Shares of Skimmed Powdered Milk Exporters in 2012 (in Natural Terms), %

22

Diagram 20. Shares of Skimmed Powdered Milk Exporters in 2012 (in Value Terms), %

22

Diagram 21. Dynamics of Whole Powdered Milk Export for 2006-2013, t, thsd USA

23

Diagram 22. Shares of Whole Powdered Milk Exporters in 2012 (in Natural Terms), %

23

Diagram 23. Shares of Whole Powdered Milk Exporters in 2012 (in Value Terms), %

24

Diagram 24. Dynamics of Powdered Whey Export for 2006-2013, t, thsd USA

25

Diagram 25. Shares of Powdered Whey Exporters in 2012 (in Natural Terms), %

25

Diagram 26. Shares of Powdered Whey Exporters in 2012 (in Value Terms), %

26

Diagram 27. The Main Producers of Milk and Powdered Cream (in Natural Terms), %

38

Diagram 28. Shares of Powdered Whey Producers in 2011, %

39

Diagram 29. Regional Structure of Powdered Milk and Cream Production in 2011 (in Natural Terms), %

39

Diagram 30. Regional Structure of Powdered Whey Production in 2011 (in Natural Terms), %

40

Diagram 31. Average Producer’s Prices for Milk and Powdered Cream for 2011-2012.

43

Diagram 32. Revenue and Expenditures of the Project

78

Diagram 33. Net Profit

78

Diagram 35. Cash Flows

81

Diagram 36. Fund Balance

82