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BUSINESS PLAN 'Recording Studio' (including financial model)

Стоимость: 27 500 руб
  • 61
  • Английский
  • 30.06.2014
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Adaptation of this business plan is possible for similar project around the world.

The financial model in separate file is attached to this business plan, which makes it easy to build a new financial plan by entering the appropriate data.

Business Plan Description

Project idea: creation of recording studio «***» in Moscow, Russia.

Project audience: vocal performers and bands, professional performers, individuals (individual targets of performance recording), corporative clients (recording of firm anthem), advertising agencies.

Project equipment: the equipment of leading firms – JBL, YAMAHA, PEAVEY, K&MMACKIE, SOUNDCRAFT, BEHRINGER – will be used as the sound equipment of the project.

Object location: recording studio will be located in a rented premises of ** sq. m., which will require an additional refit in connection with the necessity of sound insulation. Additional costs are accounted in the category «capital expenditures» and are included in the financial plan.

Among kinds of promotion and marketing the main means will be promotion with using Internet: social networks, contextual advertising and search engine optimization.

Project calculated period is 3 years.

Basic financial indicators of project:

Financial indicatora

Units

Value

Revenue for 3 years of work

RUB

***

Necessary investment

RUB

***

NPV

RUB

***

IRR monthly

%

***

IRR annual

%

***

Payback period

months

***

Discounted payback period

months

24

 

Excerpts from Research

The companies of the middle class are more characteristic for Russia today. Initial investment for creation of such company could amount about $***. Everything will be depended on the chose equipment, cost of repair and specialization of premises, the level of team professionalism and level of salaries.

The before mentioned costs are the minimum, starting from which it is necessary to begin the calculation of budget for opening the studio. Sometimes the costs could grow up $*** mln, especially if the studio is planning the work with live music.

The main orders in this category comes from beginning musicians and corporate clients, the annual turnover in this market segment is about between $*** and $***.

It is more complicated to calculate the annual turnover of home recording studios because it is difficult to estimate the real amount of existing studios in Moscow. According to the different data, between *** and *** of personnel studios and studios of middle level works there.

The annual turnover of home studio reaches $*** in the best case. In the diagram below the comparison of annual turnover of studios of two categories are represented.

It is not necessary to talk about the seasonality of this kind of business, but the experts are referred to the maximum percentage of studio workloading: if the studio is workloaded by ***%, it is a very good indicator.

Herewith 3/4 of orders (***) are accounted for vocal recording and mastering (the process of preparing and transferring of recorded phonogram to any carrier for subsequent replicating).

List of Tables, Charts, Figures and Diagrams

3

Executive Summary

5

  • Project Description

6

  • Analysis of Recording market of Russia

8

2.1. Main Types of Recording Studios

8

2.2. Economy of Music Industry Sphere

12

  • Competitive Environmental

14

  • Marketing Plan

20

5.0. Organization Plan

24

6.0. Production Plan

25

6.1. Premises

25

6.2. Repair work and sound insulation

28

7.0. Financial Plan

31

7.1. Studio Workloading

34

7.2. Sales Revenue

36

7.3. Project Costs

38

7.4. Project Capital Expenditure

40

7.5. Project Taxes

40

7.6. Profit and Loss Statement

41

7.7. Cash Flow Statement

43

7.8. Analysis of Project Economic Efficiency

47

8.0. Sensibility Analysis of Project

50

8.1. Changing of Price for Project Services

50

8.2. Changing of Costs Level

52

8.3. Changing of Capital Expenditure

54

8.4. Changing of Discount Rate

56

Project General Conclusions

58

Tables

 

Table 1. Consolidated Table of Recording Studio Data in Moscow

18

Table 2. Recording Studio Staff      

26

Table 3. Materials for Sound Absorption and Sound Insulation of Premises         

30

Table 4. Furniture and Home Appliances for Studio Premises       

30

Table 5. List of Basic and Additional Equipment of Studio

31

Table 6. Assumptions Used in Project Calculation  

33

Table 7. Studio Workloading, the 1st Year of Project Development          

35

Table 8. Studio Workloading, the 2nd Year of Project Development          

35

Table 9. Studio Workloading, the 3rd Year of Project Development          

36

Table 10. Sales Revenue, the 1st Year

37

Table 11. Sales Revenue, the 2nd Year

38

Table 12. Sales Revenue, the 3rd Year

39

Table 13. Project Costs, the 1st Year

40

Table 14. Project Costs, the 2nd Year

40

Table 15. Project Costs, the 3rd Year

41

Table 16. Profit and Loss Statement, the 1st Year

43

Table 17. Profit and Loss Statement, the 2nd Year

43

Table 18. Profit and Loss Statement, the 3rd Year   

43

Table 19. Cash Flow Statement, the 1st Year           

45

Table 20. Cash Flow Statement, 2nd Year    

46

Table 21. Cash Flow Statement, the 3rd Year          

47

Table 22. Basic Financial Indicators of Project       

52

 

 

Charts

 

Chart 1. Dynamics of Revenue and EBITDA of Project    

44

Chart 2. Dynamics of Net Profit of Project 

44

Chart 3. Dynamics of NPV due to Changing of Sales Price           

52

Chart 4. Dynamics of IRR due to Changing of Sales Price

53

Chart 5. Dynamics of Simple (PP) and Discounted (DPB) Payback Periods due to Changing of Sales Price        

53

Chart 6. Dynamics of NPV due to Changing of Costs Level

54

Chart 7. Dynamics of IRR due to Changing of Costs Level          

55

Chart 8. Dynamics of Simple (PP) and Discounted (DPB) Payback Periods due to Changing of Costs Level      

55

Chart 9. Dynamics of NPV due to Changing of Capital Expenditure Level

56

Chart 10. Dynamics of IRR due to Changing of Capital Expenditure Level        

57

Chart 11. Dynamics of Simple (PP) and Discounted (DPB) Payback Periods due to Changing of Capital Expenditure Level      

57

Chart 12. Dynamics of NPV due to Changing of Discounted Rate           

58

Chart 13. Dynamics of Discounted Payback Period (DPB) due to Changing of Discounted Rate   

58

 

 

Figures

 

Figure 1. Universal Recording Studio          

9

Figure 2. Decorated Recording Project-Studio       

10

Figure 3. Home Recording Studio with Equipment

10

Figure 4. Layout of Recording Studio, Variant 1    

28

Figure 5. Layout of Recording Studio, Variant 2    

29

Figure 6. Layout of Recording Studio, Variant 3    

29

 

 

Diagrams

 

Diagram 1. Ratio of Consumption of Recording Studio Services  

13

Diagram 2. Annual Revenue of Recording Studio, $          

14