To Top

Питание (32)Дистрибьюция (6)Производство (40)Услуги (226)Развитие бизнеса (273)Прочее (292)

BUSINESS PLAN 'Typical Business Plan of science show organization for children aged 5 to 17 years' (with financial model)

Стоимость: 27 500 руб
  • 139
  • Английский
  • 30.07.2014
  • В электронном виде
  • Скачать (pdf)

  • Описание
  • Содержание
  • Приложения

Adaptation of this business plan is possible for analogous project around the world.

The financial model in separate file is attached to this business plan, which makes it easy to build a new financial plan by entering the appropriate data.

Business plan description

Project idea

Science show is a new interesting format of performances for children and adults: a symbiosis of learning and entertainment. During performances scientists show incredible experiments, while spectators become active participants of them. Scientific laboratory will develop two lines of business: science shows and regular classes.

Establishments market of extracurricular education for children

Russia has *** state extracurricular educational establishments, in *** of which pupils study. But during recent years the tendency for the formation of private establishments has been expressed ever more clearly – about **% of parents pay for additional education services of their children. As a result, about *** % of pupils among *** thsd. are involved into additional education.

Competitors

 

BUSINESS PLAN 'Typical Business Plan of science show organization for children aged 5 to 17 years' (with financial model) «Professor Nicola’s Shaw» (http://nik-show.ru/) «Smart Holiday» (http://umniiprazdnik.ru/)
BUSINESS PLAN 'Typical Business Plan of science show organization for children aged 5 to 17 years' (with financial model) «Crazy Laboratory» (http://madlabshow.ru) Federal Center of Technical Creativity of Pupils (FCTCP)
BUSINESS PLAN 'Typical Business Plan of science show organization for children aged 5 to 17 years' (with financial model)

«Laboratory of wonders»

(http://megashow.org)
All-Russian Public Organization «Small Academy of Sciences (SАS) «Intelligence of the Future»
BUSINESS PLAN 'Typical Business Plan of science show organization for children aged 5 to 17 years' (with financial model) «Academic Steklyashkin’s Incredible Science Show» (http://www.show-nauka.ru/)    

 

Competitive advantages of creating science show

  • There are more than 100 spectacular physical and chemical experiments in the arsenal of the show.
  • A new program consisting of more than ** experiments will be released every * months.
  • Broadcasting of the show on TV.
  • Active cooperation with research centers. The research staff of universities and experienced screenwriters will be involved in the process of new programs preparation.
  • It is possible to begin the training between the ages of 5 to 17 years.
  • The teachers have higher education in physics and chemistry.
  • The club develops the training program itself taking into account the child's age.

Finance

An indicator

A city with a population of 300-500 thsd. pers.

A city with a population of 500 ths.-1 mln. pers.

A city with a population of over 1 mln. pers.

Necessary investments, thsd. RUB.

***

***

***

Revenue for 3 years, thsd. RUB.

***

***

***

Net profit for 3 years, thsd. RUB.

***

***

***

NPV, thsd. RUB.

***

***

***

IRR annual, %

***

***

***

Payback period, months

***

***

***

 

Excerpts from the research

According to the data of Federal Statistical Observation, greatest coverage of additional educational programs is typical for the age group of **–** years and **–** years and makes ** and **% accordingly.

A specific feature of children’s additional educational establishments (CAEE) is their operating mode. The results of survey showed that the establishments, where classes take place in the afternoon (** %), predominate among CAEE, classes of the third of the establishments take place evenly throughout the day accordingly, a small number of establishments operates mainly in the first half of the day. CAEE implements the programs that last during different time. The programs designed for over 3 years lasting (** %) dominate. Exactly such programs are the most effective in the context of professional and leisure self-determination of pupils. Short term programs, during which the child can try his hand in any kind of activity, are implemented by **% of CAEE.

There is a certain imbalance of demand and supply of children’s additional educational services. Competitive selection is used primarily for admission to the program of artistic direction. It is quite common to use selection instruments forming the cultural studies (** %) and sports (** %) groups of pupils. The acceptance of programs of scientific and technical (** %), ecological and biological (** %) and tourist and local historical (** %) directions is practically free.

The target audience for science shows and regular classes are Russian schoolchildren. The number of pupils of secondary schools in Russia is about *** thsd. The average number of pupils are *** schoolchildren per secondary school.

The last years it has been observed an increasing number of private structures in providing of relevant services. According to the research, only ** % of parents do not pay for additional education of their children.

The most appropriate marketing tools in promoting CAEE are creation and optimization of landing pages, contextual advertising, promotion in social networks and advertising with flyers. Monthly marketing budget in cities with a population over 1 mln. people is planned in the amount of ** thsd. RUB, in cities with a population of 500 – 1 000 thsd. people – ** thsd. RUB and in settlements with a population of 300 – 500 thsd. people – ** thsd. RUB. The initial capital investments for each type of settlement vary according to such principle too.

 

List of tables, charts and figures...................................................................................................... 5

Tables.......................................................................................................................................... 5

Charts.......................................................................................................................................... 7

Figures....................................................................................................................................... 10

Executive summery........................................................................................................................ 11

  1. Description of Project ............................................................................................................... 13

1.1. Socialization peculiarities of children, adolescents and youth in the field of leisure........ 13

1.2. General characteristics of the creating science show......................................................... 14

1.3. Safety................................................................................................................................. 17

  1. Market analysis.......................................................................................................................... 18

2.1. Market analysis of establishments of extracurricular education in Russian Federation

.................................................................................................................................................. 18

2.2. Market analysis of establishments of extracurricular education in Russian Federation for big cities.................................................................................................................................................. 21

2.3. Market trends..................................................................................................................... 23

  1. Competitive environment.......................................................................................................... 29

3.1. Major competitors.............................................................................................................. 29

3.2. State establishments........................................................................................................... 35

  1. Target audience.......................................................................................................................... 39
  2. Actuality.................................................................................................................................... 42
  3. Marketing strategy .................................................................................................................... 44

6.1. Ways of promotion and market entrance........................................................................... 44

6.2. Creating of landing pages.................................................................................................. 45

6.3. Optimization of landing pages........................................................................................... 46

6.4. Contextual advertising....................................................................................................... 48

6.5. Promotion in social networks............................................................................................. 49

6.6. Marketing budget............................................................................................................... 50

  1. Financial plan. Cities with a population over 1 mln. people...................................................... 51

7.1. Plan of sales....................................................................................................................... 51

7.2. Sales volume...................................................................................................................... 52

7.3. Revenue............................................................................................................................. 52

7.4. Variable costs..................................................................................................................... 54

7.5. Fixed costs......................................................................................................................... 55

7.6. Capital expenditure............................................................................................................ 57

7.7. Taxes.................................................................................................................................. 57

7.8. Profit and loss statement.................................................................................................... 58

7.9. Discount rate...................................................................................................................... 61

7.10. Cash flow statement........................................................................................................ 71

7.11. Financial rates.................................................................................................................. 74

  1. Financial plan. Cities with a population from 500 ths. to 1 mln. people................................... 75

8.1. Plan of sales....................................................................................................................... 75

8.2. Sales volume...................................................................................................................... 75

8.3. Sales revenue...................................................................................................................... 76

8.4. Variable costs..................................................................................................................... 77

8.5. Fixed costs......................................................................................................................... 78

8.6. Capital expenditure............................................................................................................ 80

8.7. Taxes.................................................................................................................................. 80

8.8. Profit and loss statement.................................................................................................... 81

8.9. Cash flow statement.......................................................................................................... 84

8.10. Financial rates.................................................................................................................. 87

  1. Financial plan. Cities with a population from 300 to 500 ths. people....................................... 88

9.1. Plan of sales....................................................................................................................... 88

9.2. Sales volume...................................................................................................................... 88

9.3. Sales revenue...................................................................................................................... 89

9.4. Variable costs..................................................................................................................... 90

9.5. Fixed costs......................................................................................................................... 92

9.6. Capital expenditure............................................................................................................ 93

9.7. Taxes.................................................................................................................................. 94

9.8. Profit and loss statement.................................................................................................... 94

9.9. Cash flow statement.......................................................................................................... 97

9.10. Financial rates................................................................................................................ 100

  1. Sensitivity analysis. Cities with a population over 1 mln. people.......................................... 101

10.1. Changing of level of prices for services......................................................................... 101

10.2. Changing of variable costs............................................................................................. 104

10.3. Changing of fixed costs................................................................................................. 106

10.4. Changing of capital expenditure.................................................................................... 109

10.5. Changing of discount rate.............................................................................................. 112

  1. Sensitivity analysis. Cities with a population from 500 ths. to 1 mln. people....................... 114

11.1. Changing of level of prices for services......................................................................... 114

11.2. Changing of variable costs............................................................................................. 116

11.3. Changing of fixed costs................................................................................................. 119

11.4. Changing of capital expenditure.................................................................................... 122

11.5. Changing of discount rate.............................................................................................. 125

  1. Sensitivity analysis. Cities with a population from 300 to 500 ths. people........................... 126

12.1. Changing of level of prices for services......................................................................... 126

12.2. Changing of variable costs............................................................................................. 128

12.3. Changing of fixed costs................................................................................................. 131

12.4. Changing of capital expenditure.................................................................................... 134

12.5. Changing of discount rate.............................................................................................. 137

INFORMATION ABOUT THE COMPANY «VTS Consulting».................. 138 

Tables

Table 1. Science show programs (01.06.2014)

14

Table 2. The largest city in terms of population, thsd. people

21

Table 3. Academic Steklyashkin’s science show prices

33

Table 4. Prices for holding of children's parties of «Smart holiday» laboratory

34

Table 5. The main differences between the show formats of «Smart holiday» laboratory

34

Table 6. Statistics in terms of the Russian secondary schools and schoolchildren numbers in 2012.

39

Table 7. Marketing budget, thsd. RUB

50

Table 8. Plan of sales

51

Table 9. Sales volume

52

Table 10. Sales revenue

53

Table 11. Variable costs

54

Table 12. Fixed costs

55

Table 13. Capital expenditure

57

Table 14. Taxes

57

Table 15. Profit and loss statement

58

Table 16. Calculation of long-term profits over CAPM for portfolios of decimal groups NYSE/AMEX/NASDAQ

66

Table 17. Algorithm for determining the risk of the company

67

Table 18. Algorithm for calculating the specific risk premium

68

Table 19. Calculation of discount rate by WACC-method

69

Table 20. Cash flow statement

71

Table 21. Financial rates

74

Table 22. Plan of sales

75

Table 23. Sales volume

75

Table 24. Sales revenue

76

Table 25. Variable costs

77

Table 26. Fixed costs

78

Table 27. Capital expenditure

80

Table 28. Taxes

80

Table 29. Profit and loss statement

81

Table 30. Cash flow statement

84

Table 31. Financial rates

87

Table 32. Plan of sales

88

Table 33. Sales volume

88

Table 34. Sales revenue

89

Table 35. Variable costs

90

Table 36. Fixed costs

92

Table 37. Capital expenditure

93

Table 38. Taxes

94

Table 39. Profit and loss statement

94

Table 40. Cash flow statement

97

Table 41. Financial rates

100

Table 42. Sensitivity analysis of changes in level of prices for services

101

Table 43. Sensitivity analysis of changes in variable costs

104

Table 44. Sensitivity analysis of changes in fixed costs

106

Table 45. Sensitivity analysis of changes in capital expenditure

109

Table 46. Sensitivity analysis of changes in discount rate

112

Table 47. Sensitivity analysis of changes in level of prices for services

114

Table 48. Sensitivity analysis of changes in variable costs

116

Table 49. Sensitivity analysis of changes in fixed costs

119

Table 50. Sensitivity analysis of changes in capital expenditure

122

Table 51. Sensitivity analysis of changes in discount rate

125

Table 52. Sensitivity analysis of changes in level of prices for services

126

Table 53. Sensitivity analysis of changes in variable costs

128

Table 54. Sensitivity analysis of changes in variable costs Sensitivity analysis to changing of fixed costs

131

Table 55. Sensitivity analysis of changes in capital expenditure

134

Table 56. Sensitivity analysis of changes in discount rate

137

Charts

Chart 1. Dynamics of the number of extracurricular educational establishments, units.

19

Chart 2. Dynamics of children participation in extracurricular education, thsd. people

19

Chart 3. Coverage of children with extracurricular educational programs, %

24

Chart 4. Share of children’s additional educational establishments,  implementing programs for work with children of certain categories, %

25

Chart 5. Share of schoolchildren and preschoolers which take part in studying in additional educational establishments free of charge, for expanse of budget funds, %.

26

Chart 6. Mode of classes in children’s additional educational establishments

26

Chart 7. Share of children’s additional educational establishments,  implementing programs of different duration, %

27

Chart 8. Existence of difficulties  of pupils contingent selection  in terms of various directions programs,  according to CAEE management estimates , %

28

Chart 9. Existence of children competitive selection  in additional educational establishments in terms of various directions programs, %

28

Chart 10. Revenue, gross profit and EBITDA for 36 months statement

60

Chart 11. Net profit for the 36 months statement

60

Chart 12. Revenue, gross profit and EBITDA for 36 months statement

83

Chart 13. Net profit for the 36 months statement

83

Chart 14. Revenue, gross profit and EBITDA for 36 months statement

96

Chart 15. Net profit for the 36 months statement

96

Chart 16. Net income dynamics due to the changes in prices for services, thsd. RUB

101

Chart 17. NPV dynamics due to changes in prices for services, thsd. RUB

102

Chart 18. IRR dynamics due to changes in prices for services, %

102

Chart 19. Payback period (PP) dynamics due to changes in prices for services, months

103

Chart 20. Discounted payback period (DPP) dynamics due to changes in prices for services, months

103

Chart 21. Net profit dynamics due to changes in variable costs, thsd. RUB

104

Chart 22. NPV dynamics due to changes in variable costs, thsd. RUB

104

Chart 23. IRR dynamics due to changes in variable costs, %

105

Chart 24. Payback period (PP) dynamics due to changes in variable costs, months.

105

Chart 25. Discounted payback period (DPP) dynamics due to changes in variable costs, months.

106

Chart 26. Net profit dynamics due to changes in fixed costs, thsd. RUB

107

Chart 27. NPV dynamics due to changes in fixed costs, thsd. RUB

107

Chart 28. IRR dynamics due to changes in fixed costs, %

108

Chart 29. Payback period (PP) dynamics due to changes in fixed costs, months

108

Chart 30. Discounted payback period (DPP) dynamics due to changes in fixed costs, months.

109

Chart 31. NPV dynamics due to changes in capital expenditure, thsd. RUB

110

Chart 32. IRR dynamics due to changes in capital expenditure, %

110

Chart 33. Payback period (PP) dynamics due to changes in capital expenditure, months

111

Chart 34. Discounted payback period (DPP) dynamics due to changes in capital expenditure, months

111

Chart 35. NPV dynamics due to changes in discounted rate, thsd. RUB

112

Chart 36. Discounted payback period (DPP) dynamics due to changes in discounted rate, months.

112

Chart 37. Net income dynamics due to changes in prices for services, thsd. RUB

114

Chart 38. NPV dynamics due to changes in prices for services, thsd. RUB

115

Chart 39. IRR dynamics due to changes in prices for services, %

115

Chart 40. Payback period (PP) dynamics due to changes in prices for services, months

116

Chart 41. Discounted payback period (DPP) dynamics due to changes in prices for services, months

116

Chart 42. Net profit dynamics due to changes in variable costs, thsd. RUB

117

Chart 43. NPV dynamics due to changes in variable costs, thsd. RUB

117

Chart 44. IRR dynamics due to changes in variable costs, %

118

Chart 45. Payback period (PP) dynamics due to changes in variable costs, months.

118

Chart 46. Discounted payback period (DPP) dynamics due to changes in variable costs, months.

119

Chart 47. Net profit dynamics due to changes in fixed costs, thsd. RUB

120

Chart 48. NPV dynamics due to changes in fixed costs, thsd. RUB

120

Chart 49. IRR dynamics due to changes in fixed costs, %

121

Chart 50. Payback period (PP) dynamics due to changes in fixed costs, months

121

Chart 51. Discounted payback period (DPP) dynamics due to changes in fixed costs, months.

122

Chart 52. NPV dynamics due to changes in capital expenditure, thsd. RUB

123

Chart 53. IRR dynamics due to changes in capital expenditure, %

123

Chart 54. Payback period (PP) dynamics due to changes in capital expenditure, months

124

Chart 55. Discounted payback period (DPP) dynamics due to changes in capital expenditure, months

124

Chart 56. NPV dynamics due to changes in discounted rate, thsd. RUB

125

Chart 57. Discounted payback period (DPP) dynamics due to changes in discounted rate, months.

125

Chart 58. Net income dynamics due to changes in prices for services, thsd. RUB

126

Chart 59. NPV dynamics due to changes in prices for services, thsd. RUB

127

Chart 60. IRR dynamics due to changes in prices for services, %

127

Chart 61. Payback period (PP) dynamics due to changes in prices for services, months

128

Chart 62. Discounted payback period (DPP) dynamics due to changes in prices for services, months

128

Chart 63. Net profit dynamics due to changes in variable costs, thsd. RUB

129

Chart 64. NPV dynamics due to changes in variable costs, thsd. RUB

129

Chart 65. IRR dynamics due to changes in variable costs, %

130

Chart 66. Payback period (PP) dynamics due to changes in variable costs, months.

130

Chart 67. Discounted payback period (DPP) dynamics due to changes in variable costs, months

131

Chart 68. Net profit dynamics due to changes in fixed costs, thsd. RUB

132

Chart 69. NPV dynamics due to changes in fixed costs, thsd. RUB

132

Chart 70. IRR dynamics due to changes in fixed costs, %

133

Chart 71. Payback period (PP) dynamics due to changes in fixed costs, months

133

Chart 72. Discounted payback period (DPP) dynamics due to changes in fixed costs, months

134

Chart 73. NPV dynamics due to changes in capital expenditure, thsd. RUB

135

Chart 74. IRR dynamics due to changes in capital expenditure, %

135

Chart 75. Payback period (PP) dynamics due to changes in capital expenditure, months

136

Chart 76. Discounted payback period (DPP) dynamics due to changes in capital expenditure, months

136

Chart 77. NPV dynamics due to changes in discounted rate, thsd. RUB

137

Chart 78. Discounted payback period (DPP) dynamics due to changes in discounted rate, months.

137

Figures

Figure 1. The structure of creative associations by directions of activity

20

Figure 2. Distribution of children by directions of activity

20