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Sample Business Plan for Selling the E-Bicycles

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  • Английский
  • 04.06.2014
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What can be a guarantee of success and positive decision of investors considering your project? First of all, it's no-ordinary idea and carefully thought out and reasonable investment offer.

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«VTSConsulting» company offers not only a prepared business plan: we sell the effective and practicable ideas for your business, starting from the ideas for Internet business to the different spheres of economics. Our clients get a ready, living idea and step-by-step instruction on its realization (business plan document itself).

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The given business plan presumes the establishment of online store which sells E-bicycles. According to the researches that were conducted by the experts of «VTSConsulting» company, the dynamics of actualization of given mode of transport, which guarantee the success of the project, is characterized by the following factors:

  • systematical traffic jams in the majority of big cities;
  • necessity of active transporting along the city;
  • problem of ecological compatibility of transport;
  • demand of low cost of individual transport and running expenses;
  • absence of the place where to keep a large transport (motorcycle, scooter, car).

This business plan includes computer-assisted financial model in Excel. To make re-calculations for a new project, it’s enough to change basic indicators of the project. Financial model is built up in such a way that appearance of the new performance indicators of the project can be observed at once, after making changes in existing script. Financial model is simple and comfortable, which allow any person to successfully make calculations for his own project.

Description of business plan

Idea:

Creation of online store for selling E-bicycles. E-bicycles that are known also as E-Bikes differ from the usual ones because they have a small electric motor and accumulator.

Market:

Chinese companies which interfere actively on the markets of different countries now, are the world leaders in the sphere of producing E-bicycles. World market of E-bicycles will be growing moderately – 3, 1 % (CAGR during period between 2013 and 2020). Market of E-bicycles in Russian Federation in 2013 made about 10 000 pieces. In 2013 «Eltreco» company had about 81% of  Russian market of E-bikes; the last 19% were divided between other manufacturers of two-wheeled E-vehicles. Market of E-bicycles in Russia will grow slowly, still steadily during the rest part of this decade.

Competitiveness:

Nowadays, there are two large and popular trade marks on the market of E- transport – «Eltreco» and «Ecobike.pro». «GRACE» company works in premium segment; they are producers of elite E-transport, as well as aforementioned «Eltreco» company.

Financial plan:

Two scripts for developing the project were worked out in the financial plan. In the script №1 there is a plan for selling of *** E-bicycles of 4 models annually: «F1», «Storm», «Hummer», «Terminator».  In the script №2 there is a plan for selling of *** E-bicycles of the same models during the first year *** items during the second year. Planning time frame is 2 years in total.

List of illustrations, tables and diagrams...........................................................

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Short list of main abbreviations and code names............................................... ...........................................................................................................................

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Resume.............................................................................................................. ...........................................................................................................................

7

Chapter 1. Market analysis................................................................................ ...........................................................................................................................

10

    1.1. Market description..................................................................................

10

    1.2. Perspective of world E-bicycles market development.............................

16

    1.3. Market problems.....................................................................................

18

Chapter 2. Products supply...............................................................................

20

Chapter 3. Partners and vendors.......................................................................

28

    3.1. Vendors..................................................................................................

28

    3.2. Partners...................................................................................................

29

Chapter 4. Competitiveness...............................................................................

36

    4.1. Low-cost market segment.......................................................................

36

    4.2. Medium-cost market segment.................................................................

37

    4.3. High-cost market segment.......................................................................

42

Chapter 5. Marketing plan.................................................................................

44

    5.1. Creation of online store...........................................................................

44

    5.2. Search engine optimization.....................................................................

46

    5.3. Contextual advertising............................................................................

48

    5.4. Social network promotion......................................................................

49

    5.5. Exhibitions..............................................................................................

50

Chapter 6. Financial plan. Script №1................................................................

55

6.1. Necessary investments............................................................................

55

6.2. Monthly profits and losses.....................................................................

56

    6.3. Free cash flow.........................................................................................

59

    6.4. Economic data........................................................................................

61

Chapter 7. Financial plan. Script №2................................................................

62

    7.1. Necessary investments............................................................................

62

   7.2. Monthly profits and losses......................................................................

63

   7.3. Free cash flow..........................................................................................

66

   7.4. Economic data.........................................................................................

68

Chapter 8. Results of financial forecast and their analysis.................................

69

    8.1. Main results............................................................................................

69

    8.2. Project’s results stability analysis in cases of risk occurrence.................

70

Comparison of financial ratio, scripts №1 and №2............................................. .............................................................................................................................

8

Table 1.1. Variation of E-bicycles types by the regions.......................................

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Diagram 1.1. Geographical structure of import in Russia, 2012 (in kind), %......

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Diagram 1.2. Geographical structure of import in Russia, 2012 (money terms), %.........................................................................................................................

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Diagram 1.3. Structure of E-transport import in Russia, 2012, % (in kind)........

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Diagram 1.4. Structure of E-transport import in Russia, 2012, % (money terms)...................................................................................................................

14

Diagram 1.5. Structure of E-bicycles market in Russia, 2012

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Diagram 1.6. E-bicycles sales forecast by regions during period of  2013-2020..

17

Diagram 5.1. Key social media redistribution by the criterion of monthly visiting in Russian Federation, thsd. people........................................................

49

Diagram 6.1. Investments structure.....................................................................

55

Diagram 7.1. Investments structure.....................................................................

63

Table 8.1. Comparison of financial ratio, scripts №1 and №2.............................

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Diagram 8.1. Pay-back graph by the script №1...................................................

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Diagram 8.2. Pay-back graph by the script №2...................................................

70

Table 8.1. E-bicycles sales price reduction on 20%.............................................

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Table 8.2. E-bicycles net cost rising on 10%........................................................

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Table 8.3. Current cost rise of warehouse, showroom, office rent on 50%..........

72