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BUSINESS PLAN 'Service Center' (with financial model)

Стоимость: 30 000 руб
  • 103
  • Английский
  • 20.08.2014
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Adaptation of this business plan is possible for similar project around the world.

The financial model in separate file is attached to this business plan, which makes it easy to build a new financial plan by entering the appropriate data.

Project Description

Project idea: opening of the center for repair and maintenance service of motor transport in Moscow.

Project targets:

  • the opening of modern service center;
  • the sufficient and reliable providing of requirements for the provision of services, and exactly – the annual technical inspection, ТI1 and ТI2;
  • increase of occupied market niche for the provision of the mentioned type of service, in the city and outside it;
  • profit optimization with the aim of payback in the shortest time;
  • maintaining the quality of services and fixing the positive reputation of enterprise.

Unique selling proposition of service center:

  • a day-and-night mode;
  • repair services on credit.

Tendency of market of project output:

Independent services hold a great part of Russian market: actually 50% are owned by private companies. The share of official dealers decreases constantly. Thus, in 2009 the share was 20%, in the end of 2013 – 17%.

This fact may indicate that the larger part of car owners is not satisfied by quality of dealers services and more frequently appeals to services of private centers. That’s why it is also possible to solve such problem partially.

Project competitive environmental:

  • car service «AutoTechCenter Barracuda»;
  • car service «Viktaservis»;
  • car service «RUSSKY»;
  • car service «Firma Potomak»;
  • car service «Logic-auto».

Project financial indicators:

Financial indicators

Units

Value

Net profit

RUB

***

Revenue for 3 years of work

RUB

***

Necessary investments

RUB

***

NPV

RUB

***

IRR monthly

%

***

IRR annual

%

***

Payback period

months

23

Discounted payback period

months

34

 

Excerpts from Research

The leaders by the amount of passenger cars among cities are: Odincovo – 398 cars per 1 000 inhabitants, Voronezh – 370, Lubertsy – 353, Mytishi – 349, Krasnogorsk – 347, Sergiev Posad – 344, Krasnodar – 341, Surgut – 340, Petropavlovsk-Kamchatsky – 333, Obninsk – 330.

The national average is about 257 passenger cars per 1 000 inhabitants of the Russian Federation.

The average age of car in the Russian Federation approached in 2013 to the European average and amounts *** years, which is 0.2 years longer than in 2008 (data of the research, carried out earlier). This fact may indicate that Russian motor-car enthusiasts began to treat their cars with great attention and thrift, and also that the quality of technical maintenance on the territory of the Russian Federation allows the drivers not to change personal transport during this period.

List of Tables, Figures and Diagrams

4

Executive Summary

5

1.0.Project Description

7

1.1. General Characteristics of Services

8

1.2. Services Directions of Service Center

9

1.2.1. Major Repair of Diesel Engine Cars

9

1.2.2. Services of Diagnosis and Flushing of Injectors

11

1.2.3. Complex Computerized Engine Diagnostics

13

1.2.4. Repair of High Pressure Fuel Pump (HPFP) and Fuel Equipment of Diesel Engine

14

1.2.5. Repair of Car Suspension

14

1.2.6. Wheel Alignment Services

15

1.2.7. Body Repair and Car Painting

16

2.0. Market Analysis

17

2.1. Analysis of Car Market of the Russian Federation

17

2.2. Aftermarket Car Services Market in the Russian Federation

20

3.0. Competitive Environmental

29

4.0. Marketing Plan

33

4.1. Online Promotion

33

4.2. Offline Promotion

36

5.0. Production Plan

38

5.1. Buildings and Premises

38

5.2. Equipment for Service Maintenance Stations

39

6.0. Operational Plan

54

7.0. Financial Plan

56

7.1. Project Pricing

56

7.2. Project Assumptions

57

7.3. Plan of Sales

59

7.4. Sales Volumes

60

7.5. Sales Price (Cost of Project Services)

61

7.6. Sales Revenue

62

7.7. Variable Costs

63

7.8. Fixed Costs

64

7.9. Taxes

65

7.10. Profit and Loss Statement

66

7.11. Calculation of Discount Rate by WACC-Method

70

7.12. Cash Flow Statement, RUB.

80

7.13. Justification of Project Economic Efficiency

85

8.0. Project Sensibility Analysis

88

Information about the «VTSConsulting» Company

100

Tables

Table 1. Amount of Cars of the Russian Federation by year of release (on 01.01.2011)

18

Table 2. Passenger Car Park in the Russian Federation (on 01.01.2013)

19

Table 3. List of Major Competitors of Service Center Project

32

Table 4. Basic Equipment for Service Center Functioning

40

Table 5. Staff Schedule of Enterprise

54

Table 6. Price-Current for Main Types of Works

56

Figures

Figure 1. Example of Placement of Outdoor Advertising (Billboards) on Motorway

37

Figure 2. Interior Placement of Service Center Objects

38

Figure 3. AE&T F4D-4 4 Rack Electrohydraulic Hoist with Load Capacity 4 t..

42

Figure 4. Hunter PA100/17N-DSP508 Stand «Wheel Alignment» with 8 Infrared Sensors

44

Figure 5. Titan (Konig) 78 D 00 ROLLER MAXI Universal Stand (Saw) for Straightening and Rolling of Discs up to 19"

47

Figure 6. GL-1 Coloration-Drying Chamber

49

Diagrams

Diagram 1. Dynamics of Amount of Passenger Cars per 1 000 Inhabitants of the Russian Federation, units

17

Diagram 2. Indicators of Average Age of Car in Russia in 2008 and 2013

22

Diagram 3. Distribution of Russian Cars Park by Term of Operation

23

Diagram 4. Difference in Average Mileage for 1 Car

24

Diagram 5. Use of Kinds of Fuel in Russian Cars Park

25

Diagram 6. Use of Internet for Purchase of Auto Accessories

25

Diagram 7. Structure of Services Attendance by Directions and Forms of Ownership

26

Diagram 8. Dynamics of Revenue, EBIT, EBITDA of Project

68

Diagram 9. Dynamics of Net Profit of Project

69