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BUSINESS PLAN 'SKI AND BIATHLON CENTER «SNOW CHIEF»' (with financial model)

Стоимость: 35 000 руб
  • 122
  • Английский
  • 12.08.2014
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Adaptation of this business plan is possible for similar project worldwide.

The financial model in separate file is attached to this business plan, which makes it easy to build a new financial plan by entering the appropriate data.

Project Idea

Construction of a tourist competitive center of ski racing and biathlon.

Ski and biathlon center «Snow Chief» will be a training facility for sportsmen of all Russian regions, will allow to successfully prepare the sports reserve, will give the opportunity to carry out the competitions of the Russian Championship, the Continental Cup, the World Cup and the World Championship levels.

Preconditions and Rationale for the Choice of Project Geography

Natural conditions and landscape of the area were determining factors for the construction of the skiing, recreation and tourism center.  The main characteristics: natural hilly terrain at an altitude of 200 m above sea level; moderately continental climatic conditions; the average temperature in January: - 13Со; predominance of easterly winds; the average wind speed in the winter does not exceed 4m/s; summer climate is dry and favorable.

Client Groups

  • professional sportsmen and teams;
  • amateur sportsmen- newcomers;
  • tourist groups (the companies of a few people);
  • couples, families with children;
  • corporate clients.

Infrastructure

  • Sports, non-residential and recreational facilities: ski-cross tracks, snowboard park with lighting, tubing park, sprint circles, service center with the ski equipment and snowboard rental point, cafe, hockey court, a mini football field, snowmaking system, parking system, chronometer system, parking for 400 cars.
  • Residential buildings and room fund of the project: two-stored economy class hotel, hotel complex.

Finance

Project efficiency estimation

Units. edited.

Value

NPV

RUB

***

IRR quarterly

%

***

IRR annual

%

***

Payback period

qtr.

14

Discounted payback period

qtr.

23

 

Excerpts from the Research

Considering the foregoing landscape and climatic characteristics and also global warming factor, including the Russian territory, it can be concluded that the relief, the thickness of the snow cover, ratio of frost and frost-free days on the development territory approve the right choice of ski and biathlon center location.

Climatic conditions stability of ski and biathlon center location is unusually high. Ski and biathlon center shows better indicators considering the frosty period lasting and stable snow cover (SSC) in comparison with other ski complexes, where carrying out of competitions are also possible.

Weather and climatic factors are the main problems almost of any ski tracks. Characteristics of development territory, such as the longest winter season (5-6 months), late snow melt (the end of April – the beginning of May) and early formation of snow cover in Autumn (19th-20th of October) demonstrates qualitative advantage of ski and biathlon center «Snow Chief».

Analyzing the competitors, their strong and weak sides, price policy, tracks and room fund allows to make conclusions, which are represented below:

  1. There are only three large centers in Russia, which could be the competitors of the project: Republican Complex named after R. Smetanina (Syktyvkar, Komi) of republican level, Sports and Recreation Centre «Demino» (Yaroslavl region) of international level and the Regional Winter Sports Center «Zhemchuzhina Sibiri» which is situated in Tumen.
  2. Complexes characteristics are: a well-developed infrastructure, high attractiveness for tourists, possession of ski and ski-roller tracks.
  3. The following characteristics can be noted among weak sides: a small number of rooms (it means that centers could not place a necessary number of participants and fans during the carrying out of the large-scale competitions) – except «Zhemchuzhina Sibiri» (580 places); high prices for accommodation and meals – «Demino»; logistics restriction – Republican Complex named after R. Smetanina (only airlogistics), geographical distance – «Zhemchuzhina Sibiri».

List of Figures and Tables

4

Executive Summary

6

  1. Project Description

8

1.1. Project Concept

8

1.2. Prospects of Development of Professional Sports Sphere in Russia

9

1.3. Regional Climatic Characteristics of Ski Center Location

13

  1. Territorial Infrastructure of Ski and Biathlon Center

17

2.1. Sport, Non-residential and Recreational Facilities

17

2.1.1. Ski-cross Tracks

17

2.1.2. Snowboard Park with Lighting

17

2.1.3. Tubing Park

18

2.1.4. Ski Tracks

21

2.1.5. Sprint Circles

22

2.1.6. Security House

23

2.1.7. Service Center with the Ski Equipment and Snowboard Rental Point

23

2.1.8. Cafe (100 seats)

25

2.1.9. Cafe – «Winter Arbor» (40 seats)

26

2.1.10. Hockey Court

27

2.1.11. Mini-football Field

28

2.1.12. Snowmaking System

29

2.1.13. Parking System

31

2.1.14. Chronometer System

32

2.1.15. Parking for 400 Cars

34

2.2. Residential Buildings and Room Fund of the Project

36

2.2.1. Two-stored economy class hotel «Snow Chief»

36

2.2.2. Hotel Complex «Snow Chief»

38

  1. Competitive environment

41

3.1. Existing Competitors Analysis in the Russian Federation Territory

41

3.2. Republican Complex named after R. Smetanina (Syktyvkar)

41

3.3. Sports and Recreation Centre «Demino»

50

3.4. Tumen Regional Winter Sports Center «Zhemchuzhina Sibiri»

64

3.5. Comparative Analysis of Similar Projects

68

3.6. Pricing Analysis of Similar Projects

72

3.7. Strong and weak points of Similar Projects

80

  1. Marketing strategy

82

4.1. Main Client Groups of Project

82

4.2. Methods of Sales Promotion

83

4.3. Advertising Policy and PR-activities Program

85

4.4. Advertising Budget

98

  1. Production Plan

100

5.1. Specialized Equipment for Ski Center Service

100

  1. Financial Plan

103

6.1. Pricing Principle

103

6.2. Determination of the Initial Value of Recreational Services

103

6.3. Assumptions

106

6.4. Investment Costs

109

6.5. Financial Plan

110

6.6. Project Efficiency Estimation

118

INFORMATION ABOUT THE «VTS Consulting» COMPANY

122

Figures

Figure 1. Snowboard Park

18

Figure 2. Tubing Park

19

Figure 3. Tubing Park Building

20

Figure 4. Main Ski Tracks

22

Figure 5. Cafe «Snow Chief» (100 seats)

25

Figure 6. Cafe «Snow Chief» (40 seats)

26

Figure 7. Hockey Court

27

Figure 8. Mini-football Field

28

Figure 9. Parking System Device in Parking Complex

31

Figure 10. Variants of Car Placement in Hotel Complex Parking

35

Figure 11. Scheme of Car Placement in Parking

36

Figure 12. Hotel Complex Dining Room

38

Figure 13. Interior of Hotel Complex «Snow Chief»

39

Figure 14. Republican Ski Complex Placement

42

Figure 15. Top View of Complex named after R. Smetanina

43

Figure 16. Objects Placement Scheme of Republican Ski Complex

44

Figure 17. Distance of 5 km Classic, Free Style Scheme

45

Figure 18. Management and Personnel Structure of Complex named after R. Smetanina

46

Figure 19. Sports and Recreation Centre "Demino" on Map

51

Figure 20. Objects Placement Scheme in the Territory of Sports and Recreation Centre «Demino»

53

Figure 21. Center «Demino» Track

54

Figure 22. Track 10 km, Center «Demino»

55

Figure 23. Reductively-cross Track of Center «Demino»

55

Figure 24. General Development Plan of Center «Zhemchuzhina Sibiri»

65

Figure 25. Biathlon Track Scheme of Center «Zhemchuzhina Sibiri»

66

Figure 26. Example of Outdoor Advertising (billboards) Placement on Motorway

90

Figure 27. Example of Firewall Placement on Building and Branding of Inland Territory

92

Figure 28. Example of Tickets Cover with the Advertising Information

93

Figure 29. Rathrak Everest POWER (Production Prinoth AG)

101

Figure 30. Rathrak  BOMBARDIER INC

102

 

Tables

Table 1. Events List of Sport and Recreation Center «Demino» for 2014

56

Table 2. Comparative Analysis of Complexes Main Parameters

69

Table 3. Cost of Accommodation in Hotel and Cottage Settlement of Complex named after R. Smetanina

72

Table 4. Price List of Paid Services Provided by Republican Ski Complex named after R. Smetanina

73

Table 5. Cost of Accommodation in Hotel and Cottage of Sports and Recreation Centre «Demino»

75

Table 6. Cost of Cottages Renting of Centre «Demino»

75

Table 7. Sites and Other Additional Services Rent of Sports and Recreation Centre «Demino»

76

Table 8. Cost of Services of Center «Zhemchuzhina Sibiri»

77

Table 9. Advantages and disadvantages of analogues projects

80

Table 10. Advertising budget of Ski and Biathlon Centre (SBC) «Snow Chief»

99

Table 11. Price List of the Main Recreational Services of SBC «Snow Chief»

103

Table 12. Cost of Lift Services

104

Table 13. Cost of Instructors and Support Services

104

Table 14. Cost of Service «Picnic Glade»

104

Table 15. Price List of Tourist Equipment Rent

105

Table 16. Price List of Sports Equipment Rent

105

Table 17. Accommodation Prices in Hotel Complexes SBC «Snow Chief» (RUB/day)

105

Table 18. Project Economic Assumptions

109

Table 19. Project Investment Costs

109

Table 20. Project Efficiency Indicators

120