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BUSINESS PLAN United Discount System 'Summary Card'

Стоимость: 20 000 руб
  • 60
  • Английский
  • 23.10.2014
  • В электронном виде
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Adaptation of this business plan is possible for similar project around the world.

Business Description

Project idea and target

Creation of unique for CIS countries system SumCard, which will allow the goods and services consumers to relocate all discount cards from the wallet, where they occupy a significant place, to the mobile phone. 

System SumCard is not expensive and effective mean of advertising as well as replacement of SMS-marketing for business.

Principle of system operating

Within the project the software is developed; it is possible to download the SumCard application free in App Store and Google Play for the smartphone.

Advantages

For users:

  • credit cards are always near and placed in the phone;
  • it’s not necessary to carry a wallet filled with plastic cards;
  • receiving of new information about promotions and discounts.

For business:

  • there are no costs for plastic card production;
  • information from the advertiser appears in the system for an hour;
  • implementations of creative initiatives from advertising are possible.

Competitive environment

Basic Financial Indicators of Economic Efficiency

Free cash flow, RUB

Period, years

***

***

***

***

***

***

***

***

***

***

NPV

***

IRR

***

Payback period, months

12

 

Excerpts from Research

SumCard (Summary Card) is software of new generation for devices, which are based on iOS, Android operating systems and other mobile platforms. For goods and services consumers the SumCard system is an opportunity to forget what the wallet filled with plastic cards is, because from now on all loyalty cards will be in the phone of user; and for business it is the system of efficient and not expensive advertising of goods and services, which is always with a potential client.

Advantages of SumCard for goods and services consumers:

  1. All discount cards are constantly placed in the mobile phone, it is possible to use them anytime and there is not necessity to carry a large amount of credit cards in wallet.
  2. Users of the SumCard system themselves choose the companies, from which they will receive the advertising, information about promotions and new offers.
  3. Client can see via system the location of shops, restaurants, cafes, etc.

The user must download the mobile application and install it on his terminal to become a participant of SumCard program. Not only mobile phone but any other device based on iOS and Android operating systems can be used as terminal. The downloading of application is available in App Store and Google Play. Users of phones based on other operating platforms could use SumCard via web-browser on their phones soon after the registration on site.

***

The following paid services will be represented for business and goods and services consumers:

  • presence of retail outlet in SumCard system. The subscription fee will amount to *** RUB/month from one retail outlet;
  • consumers of goods and services have an opportunity to purchase an one-time coupon for discount, the value of which amounts to *** RUB (for example, to buy for *** RUB the one-time discount of 50% in network of restaurants);
  • sending of Push-massages, which informs the smartphones owners about the promotions and new discounts, which are provided by partners of SumCard system. The cost of one massage *** RUB, i. e. one potential client costs for business only *** RUB;
  • targeting of audience and request of filters for business. Before sending of Push-massages companies can order the sending of messages only for users of their business segment (for example, to send the massages to women aged between 18 and 25 years);
  • discount package. The packages of discount with cost of *** RUB will be available for final consumer. For example, the man is going to go to Rostov-on-Don for a week and purchase the package of discount of 10% in all companies, which are the partners of SumCard system;
  • turnkey loyalty system – developing of loyalty systems for companies, which will function in SumCard system;
  • banner advertising are provided for companies for 1 day. The essence of advertising is that the banner with information from companies will appear for 1 day to all smartphones owners, which have installed the SumCard application;
  • advertising of tobacco products and alcohol in the system;
  • additional services. For example, geolocation, which allow the client to see where the closer facilities interested him are situated.

***

According to the research, ***% of Russian Internet-buyers prefer to pay cash to courier in the moment of delivering; ***% use the Internet-payment and electronic wallets; ***% pay for purchases via bank transfer. Only ***% are ready to use the card to pay for Internet-purchase, ***% – mobile account.

According to the data of Public Opinion Foundation, ***% of Internet users make the Internet payments at least once a month, which amounts to *** mln people. Among the most active part of population (18-45 years old) ***% know about the possibility of making payments via electronic money, ***% use them more often than once in a half of year.  It is less than using of bank cards and offline terminals, but more than using of SMS-payments.

Majority of online payments users apply the communication services (cellular communications (***%), the Internet (***%)). Often they are used for payments in the Internet-sphere: payment for purchases in the Internet shops (***%), payments in social networks (***%), online-games (***%), multimedia content (***%).

List of Tables, Diagrams and Figures

4

Executive Summary

5

1.0. Description of Summary Card (SumCard) Project

6

1.1. System Positioning

6

1.2. Existing System and Principle of Operating

7

1.3. Opportunities for Smartphones Owners with SumCard System

9

1.4. Paid Services of SumCard System for Business and Clients

10

2.0. Market Analysis

12

2.1. Description of Existing Problems on Market

12

2.2. State of E-Commerce Market of Russia

13

2.3. Smartphone Market of Russia

16

2.4. Market of Operating Systems for Smartphones

18

2.5. Market of Mobile Internet of Russia

20

2.6. Market of Contactless Payments and Its Tendencies in Russia

21

2.7. State of Entrepreneurship and Trade Fields of the Russian Federation (RF)

26

2.8. State of Market of Shopping and Entertainment Centers as Basic Projects Partners

28

3.0. Competitive Environment

34

3.1. Main competitors of B2C Market

34

3.2. Competitors of B2B Market

34

3.3. Analysis of Competitors of SumCard on the World Market

35

4.0. Marketing Plan

38

4.1. Risks Analysis

38

4.2. Market Promotion

38

4.3. Site Creation and Usability

39

4.4. Search Engine Optimization

40

4.5. Contextual Advertising

42

4.6. Social Media Marketing

43

4.7. Advertising on Home Pages of Search Engines

44

5.0. Operational Plan

45

5.1. Staff Schedule

45

6.0. Financial Plan

46

6.1. Assumptions Used in Calculations

46

6.2. Revenue Size Forecast (for 1 Month)

47

6.3. Capital Expenditure

47

6.4. Project Costs

47

6.4.1. Personnel Costs

49

6.5. Profit and Loss Statement

50

6.6. Basic Financial Indicators of Economic Efficiency

54

FIGURES AND TABLES

Figure 1. Example of QR-Code Generated by the System                                                               8

Table 1. Necessary Equipment and Minimal Prices

9

Table 2. TOP of Popularity of Operating Systems for Smartphones in Russia, 2014

19

Table 3. Analysis of Competitors of SumCard on the World Market

37

Table 4. Staff Schedule

45

Table 5. Project Basic Parameters, Accepted for Calculation

46

Table 6. Price of Services Sales

46

Table 7. Revenue Forecast

47

Table 8. Capital Expenditures

47

Table 9. Project Costs at Pilot Phase

47

Table 10. Project Costs

48

Table 11. Costs of Personnel Labor

49

Table 12. Profit and Loss Statement

50

Table 13. Profit and Loss Statement by Years

53

Table 14. Basic Indicators of Economic Efficiency

55

DIAGRAMS

Diagram 1. Place of Russian Market of E-Commerce among World Leaders

13

Diagram 2. Dynamics of Growth of Online Buyers on the Territory of RF

14

Diagram 3. Knowledge and use of Electronic Payments by Population of RF

15

Diagram 4. Distribution of Electronic Payments by Directions

16

Diagram 5. Nominal  Volume of Smartphones Sales by Producers on the Territory of Russia (Q1 2014)

17

Diagram 6. Places of Mobile Internet Use

21

Diagram 7. Distribution of Enterprises of Small and Medium Business in Depending on Field of Activity

27

Diagram 8. Share of Small and Medium-Sized Enterprises in Total Amount of Revenue of State Economy

27