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BUSINESS PLAN 'Mini-Hotel'

Стоимость: 22000 руб
  • 67
  • Английский
  • 09.04.2014
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Adaptation of this business plan is possible for similar project worldwide.

Business Plan Description

Project Purpose: the construction of mini-hotel for 18 rooms.

Idea: project provides the construction of a three-storied hotel with a loft by area 590 sq. m on a lot by area 34.071 acres.

Description of developed lot. The main factors of location

A land lot chosen for hotel building is situated in *** district of Novgorod region.

General characteristics of a lot:

  • The area of lot is 34.071 acres.
  • The lot is situated not far from the town *** – in 5 km, near the village *** and also near the village for northerners ***.
  • Distance: from Veliky Novgorod – 110 km, from Saint Petersburg – 311 km.
  • The main attraction of the territory is close proximity to the city-resort ***.

The main factors that influenced on the choice of the lot:

  1. The presence of nearby communications

Insignificant distance from settlements will allow to connect the hotel to all necessary communications with minimal costs.

  1. Favorable transport location

Transport infrastructure could be characterized as good. The lot is situated in 5 min of driving from the city ***, the road is not loaded, which will allow the tourists to get to the hotel without problems. The mentioned distance from the city allows to decrease the level of noise and at the same time it does not influence on accessibility of infrastructure of ***.

The proximity of hotel to the village *** will allow to accommodate not only tourists that come to rest at the resort, but also the inhabitants of north regions which would like to get acquainted with the house before buying it.  It is possible to get to the hotel by car as well as by public transport.

  1. Absence of physical or technical and technological restrictions of the lot

The relief of lot is available for constructions of not highly-storied real estate.

Project financial indicators

During preparation of the project its accordance with acceptability criterion was checked and also sensibility analysis to changing of basic financial indicators was carried out.    

As a result of implemented analysis it is possible to make following conclusions:

Revenue

thsd. RUB

***

Gross profit

thsd. RUB

***

Necessary investment

thsd. RUB

***

Net profit

thsd. RUB

***

NPV

thsd. RUB

***

IRR monthly

%

***

IRR annual

%

***

Payback Period

months

***

Discounted Payback Period

months

38

 

Excerpts from Research

The main characteristics of future object

The project provides the construction of a three-storied hotel with a loft by area 590 sq. m on a lot by area 34.071 acres.

According to the calculations implemented by architect, the mentioned characteristics are optimal for construction of cozy mini-hotel for 18 double rooms with their convenient location.

According to the architecture plan, on the hotel ground floor the reception (*** sq. m), spacious hall (*** sq. m) and *** rooms for guests (*** sq. m each) will be situated. The stairs connects hall with the first floor.

It will be possible to get to a café (*** sq. m) through separate entrance from the yard. The area *** sq. m is reserved for kitchen; such area will be enough for organization of personnel work in accordance with all sanitary standards. The bar and two WC are also provided in café.  

*** rooms *** sq. m each will be situated on the first floor. The area of WC in the room is 2.25 sq. m. Two rooms will be situated on the loft.

The cost of living will be amount 2 000 RUB a day including a breakfast.  

It is planned to construct two swimming pools – children’s and adult.

Children’s’ swimming pool of «Nice-Baby» model has such characteristics: length – 3.32 m, width – 3.32 m, depth – 0.83 m. A cozy steps-sofa will allow the children to rest after swimming and performance the jumping into the water.

The swimming pool for adult of «Riviera» model: length – 12 m, width – 4.4 m, depth – 1.55-1.84 m. The sports swim lane is provided in the swimming pool, which will allow the fully engaging in sports. An ergonomic underwater sofa – the place for sunburn and hydro massage – is also present.  A cozy bar zone with an elegant cocktail table is also allotted. These comfortable additional options create the harmony of sports and multifunctional pool.

Everything for comfortable living of guests is provided by project:

  • proximity to the city-resort and transport accessibility (an opportunity to get by car as well as by public transport);
  • cozy rooms at the city average price, which includes a breakfast;
  • a loft for lovers of privacy, thanks to which it is possible not only to enjoy the beautiful view of the lot circumference, but also to relax, devoting some attention to the contemplation of the sky through the loft windows in the roof;
  • a café, where lovers of privacy would have a tasty meal, rest and also carry out a business or friendly meeting if it is desired;
  • the presence of swimming pools for adult as well as for children (it will allow the parents to diversify the children’s pastime and to rest themselves near the water).

Fixed costs by the project:

Fixed costs

Unit

1 month

2 month

month

Salary, thsd. RUB

thsd. RUB

 

 

 

Administrator

thsd. RUB

 

 

 

Cleaner

thsd. RUB

 

 

 

2 security guards

thsd. RUB

 

 

 

Accountant (outsourcing)

thsd. RUB

 

 

 

Cook

thsd. RUB

 

 

 

4 waiters

thsd. RUB

 

 

 

Costs of web-site promotion and advertising in local media

thsd. RUB

 

 

 

Utility Payments

thsd. RUB

 

 

 

Phone

thsd. RUB

 

 

 

Electricity

thsd. RUB

 

 

 

Internet

thsd. RUB

 

 

 

Detergents

thsd. RUB

 

 

 

Wet wipes, toilet paper

thsd. RUB

 

 

 

Clothing for personnel

thsd. RUB

 

 

 

Costs of laundry

thsd. RUB

 

 

 

Total

thsd. RUB

263

243

235

List of Figures and Tables

2

1.0. Analysis of Location

5

1.1. Lot Description. Main Factors of Location

5

1.2. Short Characteristic of Town ***

7

2.0. Object Description

14

2.1. Main Characteristics of Future Object

14

3.0. Market analysis

20

3.1. Economy of Russia

20

3.2. Analysis of Market of Russia and  *** Region

22

4.0. Analysis of Competitors

26

4.1. Definition of Major Competitors. Equipment of Rooms and Pricing Policy

26

4.2. Additional Services Offered by Competitors

30

5.0. Marketing Plan

34

5.1. Internet Advertising

34

5.2. Advertising in Printed Matters and Outdoor Advertising

36

5.3. Organization of Effective Work of Reservation Module

37

6.0. Financial Plan

40

6.1. Plan of Sales

40

6.2. Sales Volume

41

6.3. Sales Price

41

6.4. Sales Revenue

42

6.5. Variable Costs

42

6.6. Fixed Costs

43

6.7. Project Capital Expenditure

44

6.8.Taxes

48

6.9. Profit and Loss Statement

48

6.10. Cash Flow Statement

49

7.0. Analysis of Project Economic Efficiency

55

  1. Sensibility Analysis

57

8.1. Sensibility Analysis of Changing of Sales Price

57

8.2. Sensibility Analysis of Changing of Variable Costs

59

8.3. Sensibility Analysis of Changing of Fixed Costs

62

8.4. Sensibility Analysis of Changing of Discount Rate

64

9.0. General Conclusions

67

Figures      

 

Figure 1.1. Lot Location

4

Figure 1.2. Lot on Cadastral Map (marked as №74)

5

Figure 1.3. Village *** and Settlement ***

5

Figure 1.4. Panorama ***

7

Figure 1.5. *** fountain

9

Figure 1.6. Savior *** Monastery

10

Figure 1.7. *** Cathedral

11

Figure 1.8. House-Museum ***

12

Figure 2.1. Example of Hotel Appearance

14

Figure 2.2. Plan of the Hotel Ground Floor

15

Figure 2.3. Plan of the Hotel First Floor

15

Figure 2.4. Plan of the Hotel Second Floor

16

Figure 2.5. Example of Hotel Room Appearance

16

Figure 2.6. Drawing of Swimming Pool «Nice Baby»

17

Figure 2.7. Drawing of Swimming Pool «Riviera»

18

Figure 2.8. Swimming Pool «Riviera»

18

Tables

 

Table 2.1. Characteristic of Future Building

14

Table 3.1. Forecast of Key Economic Indicators for 2014

20

Table 4.1. Cost of Room in Hotel «***»

24

Table 4.2. Cost of Room in Hotel «***»

25

Table 4.3. Special Offers of Hotel «***»

25

Table 4.4. Cost of Room in «***»»

27

Table 6.1. Plan of Project Implementation

38

Table 6.2. Volumes of Sales of Project Units

39

Table 6.3. Price of Sales of Project Products and Services

39

Table 6.4. Revenue from Sales of Project Products and Services

40

Table 6.5. Variable Costs by Project

40

Table 6.6. Fixed Costs by Project

41

Table 6.7. Calculation of Work

42

Table 6.8. Taxes by Project

46

Table 6.9. Profit and Loss Statement by Project

46

Table 6.10. Cash Flow Statement

47