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Business plan "Crowdfunding site" (with financial model)

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  • 47
  • Английский
  • 13.10.2014
  • В электронном виде
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Adaptation of this business plan is possible for similar project around the world.

This business plan includes computer-assisted financial model in Excel. To make re-calculations for a new project, it’s enough to change basic indicators of the project. Financial model is built up in such a way that appearance of the new performance indicators of the project can be observed at once, after making changes in existing script. Financial model is simple and comfortable, which allow any person to successfully make calculations for his own project.

 Business Plan Description

Project idea. The proposed site will be involved in the field of crowdfunding. The crowdfunding is fundraising in the form of small contributions from a large number of people for implementation of some project or idea. But crowdfunding is just one part of the concept. The project also will be implemented in such directions as traveling together to help people in need and building community with likeminded people. 

 Business Model. About 5% of raising money will be deducted for organizers of fundrising. But it’s free to sign up, to ask for help, and to contribute to help.

 Market Analysis. There are four types of segments in crowdfunding market. They are: charity, bonus, equity and debt. Proposed project will belong to charity model. It is important to notice that such type of crowdfunding collects the largest sums of money: 27% of sites are working on charity base and collect 49% of all funds.

There are more than 1 500 crowdfunding platforms in the world. The most of them – 82% – is based in North America, another 10% – in Europe and the rest – in other regions.

The average size of donation is about $75. The total volume of all segments of crowdfunding market is more than $5 bln. with the growth rate of 89% in 2013.

 Competitive Environment. The most serious competitors are following:

Competitor

Number of projects

Sum of fundraising

Compete Rank / US Alexa Rank

  GoFundMe

300 thsd. projects

About $450 mln.

428 / 344

  Kickstarter

70 thsd. creative projects

$1 bln.

871 / 358

  Indiegogo

140 thsd.  projects

$100 mln.

973 / 799

  Teespring

2,048,007

products delivered

1,086 / 628

 Other popular crowdfuning sites are characterized by such investment:

Competitor

Investment

  Teespring

$21.9 mln.

  YouCaring

$50 thsd.

  Causes

$16.4 mln.

  GiveForward

$2.5 mln.

  Patreon

$17.1 mln.

  Fundly

$7.8 mln.

 Marketing Plan. Such marketing tools as advertising in YouTube, Social Media Marketing, Social Media Optimization, Search Engine Optimization and writing of articles for blogs will be used. The budget for marketing will be about $10 800 per month. 

 Organizational Plan. It is planned to involve 5 employees except СEO: financial director, web-programmer, web-designer, social media marketer, specialist in users relations. The payroll expenses will amount 13 000 per month.

Financial Plan. Indicators of project economic efficiency look as follows:

Financial Indicators

Units

Value

  Revenue for 3 Years of Project Implementation

USD

2 985 000

  Necessary Investment

USD

164 650

  Net Income for 3 Years of Project Implementation

USD

2 068 500

  NPV

USD

1 544 486

  IRR monthly

%

13%

  IRR annual

%

319,10%

  Payback Period

months

16

  Discounted Payback Period

months

16

 Excerpts from Research

The proposed site will have the following particularities:

  • Gathering money for people in need. It will contain pictures and the pages of all the people who have participated and helped will come up on the top).
  • Video response from the people who have received the help and their gratitude to everyone who have helped up on the page.
  • Everyone has his profile with his mission and vision he has for his life and how he wants to help the world.
  • Building of community of likeminded people.
  • Place for some positive news, inspiration, coming together and helping each other.

The «successful» money in such field of business means that the projects have reached their funding goals. The part of charity segment of crowdfunding market is one of the leaders by the percentage of «successful» money: it ammounts about **% and is second only to debt segment (**%).

But on the other hand, the growth rate of equity and bonus crowdfunding have increased by ***%, debt crowdfunding – by **% and charity crowdfunding – by **%.

 The competitive advantages of proposed site are the following:

  • it will coverage the users from all the world. It means that people from any country could initiate the fundraising for solving their problems as well as make donations for people in need;
  • it will combine fundraising both for solving personal problems (for example to collect money for treatment) and with commercial aims (to create a start-up);
  • greater number of allowed fields in which financing will be started.
  • the lower fee in comparison with competitors.

 Crowdfunding sites in general are popular among Internet users and that’s why they have high positions in Compete Rank and Alexa Rank. So it is particularly necessary to carry out SEO to increase the number of visitors gradually since the initial stage of project implementation and to become comparable in this way with main players in the market.

The most successful projects are those which have managed to touch people's feelings. That’s why the social media marketing will be especially pertinent. This circumstance commits to create own groups in social networks and make post in thematic publics. The Internet-statistics show that the most of users visit the crowdfunding platforms immediately after the visiting of such sites as facebook.com and twitter.com. Because of it the particular attention must be given to the social networks with the same name.

The one’s more recommend marketing tool is an advertising on YouTube. It is explained by such fact that video ads in You Tube will be available on the computer as well as on the tablet and smartphone, the advertising is super accurate targeted and aimed for thinking audience(55% – from 35 to 65 years, 42% – up to 35 years).

Confidentiality Agreement

2

Сontant

3

List of Diagrams, Tables and Charts

4

Executive Summary

6

1.0. Project Description

8

1.1. Site Functional

8

1.2. Site Particularities

8

1.3. Project Business Model

8

1.4. Advantages for People in Need

8

2.0.Marketing Analysis

9

2.1. Types of Market Segments

9

2.2. Geographical Structure of Market

10

2.3. Market Volume

11

3.0. Competitive Environmental

12

4.0. Marketing Plan

21

5.0. Organizational Plan

25

6.0. Financial Plan

26

6.1. General Assumption

26

6.2. Payroll Expenses

26

6.3. Capital Expenditure

26

6.4. Plan of Sales

26

6.5. Revenue

27

6.6. Variable Costs

27

6.7. Fixed Costs

27

6.8. Profit and Loss Statement

27

6.9. Cash Flow Statement

29

6.10. Financial Indicators

29

7.0. Sensibility Analysis

30

7.1. Changing of Fee for Donation

30

7.2. Changing in Capital Expenditure

32

7.3. Changing in Discount Rate

34

Appendix 1. Plan of Sales

36

Appendix 2. Volume of Sales

37

Appendix 3. Revenue

38

Appendix 4. Variable Costs

39

Appendix 5. Fixed Costs

40

Appendix 6. Profit and Loss Statement

41

Appendix 7. Cash Flow Statement

43

INFORMATION ABOUT THE «VTSConsulting» COMPANY

47

Tables

Table 1. Comparison of Crowdfunding Types

9

Table 2. GoFundMe (www.gofundme.com)

12

Table 3. Kickstarter (www.kickstarter.com)

13

Table 4. Indiegogo (www.indiegogo.com)

14

Table 5. Teespring  (www.teespring.com)

15

Table 6. YouCaring  (www.youcaring.com)

16

Table 7. Causes  (www.causes.com)

17

Table 8. GiveForward (www.giveforward.com)

17

Table 9. Patreon  (www.patreon.com)

18

Table 10. CrowdRise (www.crowdrise.com)

18

Table 11. Fundly (www.fundly.com)

19

Table 12. Sites People Visited Immediately before Competitor Sites

22

Table 13. Keywords from Search Engines of Competitors Sites

23

Table 14. Current Teams of Crowdfunding Platforms*

25

Table 15. Salary Fund

25

Table 16. General Assumption

26

Table 17. Payroll Expenses

26

Table 18. Capital Expenditure

26

Table 19. Plan of Sales

26

Table 20. Revenue

27

Table 21. Variable Costs

27

Table 22. Fixed Costs

27

Table 23. Profit and Loss Statement

27

Table 24. Cash Flow Statement

29

Table 25. Financial Indicators

29

Table 26. Sensitivity Analysis of Changes in Fee for Donations

30

Table 27. Sensitivity Analysis of Changes in Capital Expenditure

32

Table 28. Sensitivity Analysis of Changes in Discount Rate

34

Table 29. Plan of Sales

36

Table 30. Volume of Sales

37

Table 31.  Revenue

38

Table 32. Variable Costs

39

Table 33. Fixed Costs

40

Table 34. Profit and Loss Statement

41

Table 35. Cash Flow Statement

43

Charts

Chart 1. Percentage of «successful» Money by Market Segments

10

Chart 2. Market Volume Dynamics

11

Chart 3. Strategic Canvas of Crowdfunding Sites

20

Chart 4. Revenue and EBITDA Dynamics, USD

28

Chart 5. Net Profit Dynamics, USD

28

Chart 6. Net Profit Dynamics due to Changes in Fee for Donations, USD

30

Chart 7. NPV Dynamics due to Changes in Fee for Donations, USD

31

Chart 8. IRR annual Dynamics due to Changes in Fee for Donations, %

31

Chart 9. Payback Period Dynamics due to Changes in Fee for Donations, months

32

Chart 10. Discounted Payback Period Dynamics due to Changes in Fee for Donations, months

32

Chart 11. NPV Dynamics due to Changes in Capital Expenditures, USD

33

Chart 12. IRR annual Dynamics due to Changes in Capital Expenditures, %

33

Chart 13. Payback Period Dynamics due to Changes in Capital Expenditure, months

34

Chart 14. NPV Dynamics due to Changes in Discount Rate, USD

34

Chart 15. Discounted Payback Period Dynamics due to Changes in Discount Rate, months

35

Diagrams

Diagram 1. Funds Raised Structure by Market Segments

9

Diagram 2. Funds Raised Structure by Regions

10